Research On Diversification Risk Of Belt Company

Under the background of the rapid development of market economy and information technology,the business model of single industry and single product has been unable to adapt to the needs of social and economic development.While diversified management is conducive to enterprises to keep up with The Times and the trend of economic development,it also has great risks.Improper decision-making will cause huge losses to the development of enterprises,so it is necessary to conduct scientific risk management research.This paper takes belt company as the research object to study the risk management of diversification.Firstly,based on the analysis of the research status at home and abroad,the thesis summarizes the diversification strategy management theory and risk management theory.Secondly introduced the bell diversified management present situation,the company deeply analyzed the existing problems,and lack of long-term planning mainly has diversified strategy,lack of synergies between departments,lack of core competence,the depth of the customer service is not enough,lack of scientific research innovation ability using the brainstorming method and Delphi method to bear the company diversified risk factors identification,risk index mainly includes the policy risk,product development risk,financial risk,management risk,market risk,five aspects.Applying the analytic hierarchy process to construct the risk evaluation model to evaluate the risk of diversified operation of belt and get the specific evaluation results.Finally,the paper puts forward some market risk control measures,such as improving customer communication and creating health programs for customers.Adjust and optimize the business structure,cultivate the enterprise core competitiveness of the management risk control measures;To develop new series of health care products,to create consumer assured products and other product risk control measures;Establish a sound cost control system,maintain the best capital structure and other financial risk control measures.