A Survey Of Tourist Satisfaction Of Tourist Toilets In Lanzhou

With the improvement of social and economic level and the increase of the number of tourists,the demand of tourists for tourism infrastructure is also increasing,and increasingly showing a higher quality demand.As one of the infrastructure of tourism,the tourist toilet is the basic element of the public service facilities of tourism,and it is also an indispensable part of the tourist attraction.Its construction is not only related to the vital interests of tourists,but also to the long-term development of the tourist destination.At present,the academic research on tourist toilets mostly adopts qualitative research method,and empirical research is less,and there are few studies on the importance evaluation and satisfaction evaluation of tourist toilets in underdeveloped areas,especially in the central and western regions.For the tourism cities in the central and western regions,the economic development is in the catch-up level in the whole country,the financial resources in the hands of local governments are limited,and the funds that can be used in the construction of tourism infrastructure are less.How to invest the limited financial resources in the construction of Tourism infrastructure(such as tourism toilets)to improve the satisfaction of tourists is of great importance to the improvement of regional tourism performance.It has important theoretical and practical significance.The study first reviews the previous research on the tourism toilets,and points out the shortcomings of the existing research,that is,the lack of research on the evaluation of the importance and satisfaction of the tourism toilets in the central and western regions in the face of resource constraints.Secondly,this study takes the tourist toilets in Lanzhou as the research object,evaluates the perception of the tourist toilets in the scenic spots from the perspective of tourists in the scenic spots,and analyzes the first-hand research data obtained through the questionnaire survey using spss22.0 and other statistical software.Based on the analysis of the current situation of the construction of tourist toilets in Lanzhou,this study believes that the analysis of the selection of tourist toilets in this area fits the research situation of this study.At the same time,in order to ensure the reliability and validity of the questionnaire survey,the technical route of the questionnaire survey is strictly standardized in order to study the data source of tourists' perception of the importance and satisfaction of tourist toilets.In the aspect of empirical research,this paper uses the exploratory factor analysis(EFA)to analyze the tourists' perception and evaluation of the satisfaction of the tourist toilets in Lanzhou scenic area,and finds that the tourists' satisfaction of the tourist toilets is mainly reflected in four aspects: organization management,layout design,toilet environment and basic functions.In consideration of gender differences,the independent sample t-test method of this study analyzes the difference between male and female tourists' perception of the importance and satisfaction of the tourist toilets in the scenic spot.It is found that: the important differences between the two are mainly reflected in "whether the ground of the tourist toilets is clean and sanitary","whether the tourist toilets are decorated and tidy","whether the tourist toilets are the same as the operation and opening hours" The difference of satisfaction perception between the two is mainly reflected in "whether the tourist toilets are decorated neatly","whether the toilets are equipped with unmanned indicating devices,whether the door locks are firm","whether hand sanitizer,dryer,toilet paper are complete","whether the tourist toilets are equipped with emergency lights at night".Finally,based on the IPA method,this study analyzes the evaluation of the importance and satisfaction of male and female tourists to the tourist toilets in the scenic spots of Lanzhou City,and points out four strategies of the management of tourist toilets in the scenic spots of Lanzhou City,namely "icing on the cake","making every effort","step by step" and "whether there is any decrease or increase".The study is helpful for the tourism public service providers in Lanzhou city to grasp more accurately the subjective feelings and evaluation of different groups on the tourism toilets,and to provide corresponding service supply,in order to improve the efficiency of tourism public service,and provide reference for the construction and management of tourism toilets in Lanzhou scenic spots,and provide scientific decision-making basis for effectively improving the image of the city.