Analysis Of The Financial Effect Of Internet Consumer Financial Asset Securitization

As the most important new financing tool created in the twentieth Century,asset securitization has gradually improved its operation system.Compared with foreign countries,the development process of asset securitization in China is relatively slow,from the initial imperfection to the current prosperity.The change of this situation is first because of the in-depth research conducted by experts and scholars in this field in China to find a way suitable for Chinese enterprises to use asset securitization.Secondly,it is inseparable from the state's support for the active development of asset securitization As early as 2013,the state began to issue a series of policies on actively developing asset securitization,which promoted the rapid development of asset securitization.With the continuous promotion of Internet technology in recent years,the scale of online retail industry is also growing,and gradually become the main way for people to buy consumer goods.Although this is conducive to stimulating the economy by stimulating demand,due to the particularity of its industry,many enterprises are also facing the challenge of bankruptcy in the fierce competition environment.The online retail industry is different from the entity enterprises,and they need a large amount of capital,so if they want to survive in this fierce competition environment,they must find more efficient financing channels and financing parties In this case,it is a positive and effective financing method for enterprises to enhance the liquidity of assets through asset securitization of the precipitated assets with poor liquidity.In this context,this paper selects the accounts receivable of Jingdong Baitiao as an example to study the impact of the implementation of asset securitization on the financial effect of enterprises.The research methods adopted in this paper mainly include event research,financial index analysis and Z-value model analysis.These methods are used to analyze the financial objectives,business performance and financial risks of the implementation of asset securitization projects.Through the analysis,the following conclusions are drawn: the implementation of assetsecuritization has positive financial effects for Internet consumer financial enterprises Therefore,through the implementation of asset securitization,Jingdong group's corporate wealth effect has been significantly improved,and the business performance has also been improved to varying degrees.In terms of financial risk,the implementation of asset securitization has improved the short-term debt paying ability and long-term debt paying ability of enterprises.According to the Z-value analysis model,the issuance of asset securitization is helpful to optimize corporate capital As a whole,the implementation of asset securitization in JD is relatively successful.It is hoped that the research results of this paper can provide experience for other enterprises to implement asset securitization,so as to promote the healthy development of asset securitization in China.