Research On Coordinated Development Of Tea Industry And Tourism Industry In Lingyun County Based On Coupling Model

With the change of consumers' travel demand and the improvement of travel experience requirements,traditional sightseeing tourism can no longer satisfy the current tourism market,and the connotation of tourism activities needs to be improved urgently.The development of modern agricultural production technology and the increasing innovation of science and technology have made the function of the tea industry greatly developed and extended.In the friction and collision of the transformation of the tourism market demand and the extension of the function of the tea industry,the tourism activities with the theme of tea and tea culture came into being and were favored by consumers.As a new form of tourism,tourism activities themed by tea and tea culture not only enrich the cultural connotation of tourism activities,increase the experience of tourism activities,but also expand the functions and services of the tea industry,and improve the added value of the tea industry.The article takes the tea industry and tourism industry in Lingyun County as the research object,based on the qualitative development of the industrial development of tea industry and tourism industry in Lingyun County and the qualitative development of the coupling development of the two industries,the model of coupling coordination degree between tea industry and tourism industry in Lingyun County was established.Through the quantitative research method of coupling degree calculation,the actual coupling development of tea industry and tourism industry in Lingyun County is analyzed.Based on the qualitative analysis of the coupling development of tea industry and tourism industry in Lingyun County,the representative index was selected to establish the evaluation index system of tea industry and tourism industry of Lingyun County from 2012 to 2018,the model of coupling and coordination degree between tea industry and tourism industry in Lingyun County was established based on the coupling theory,the comprehensive development function?coupling degree and coupling coordination degree of tea industry and tourism industry in Lingyun County were calculated.The results show that the comprehensive development level of tea industry and tourism industry in Lingyun County is not high.The coupling value of the two industries has been around 0.5,which is a running-in stage,indicating that the departments or indicators in the two industries have mutual constraints and influences.However,the degree of interaction and mutual influence is not deep enough and the development is sluggish,the coupling degree of the tea industry and the tourism industry in Lingyun County has increased year by year,from the original extreme imbalance to the severe imbalance and the moderate imbalance,and it has developed into mild imbalance in 2018,in general,the coupling and coordination of tea industry and tourism industry in Lingyun County is relatively slow.Aiming at the slow coupling development of tea industry and tourism industry in Lingyun County,the article puts forward relevant coupling development suggestions from three aspects: government,enterprises and employees:first,the government needs to strengthen guidance on industrial development,give play to the macro-tune role of the government in the market,and accelerate the construction and improvement of tourism service infrastructure;second,the enterprise needs to improve its own enterprise strength,build a high-quality tea travel brand,and provide boutique tea tour routes and tea travel products;third,practitioners should combine the development of tea industry and tourism,improve their comprehensive quality and service level,provide tourists with high-quality tourism experience,and promote the coupling development of local tea industry and tourism industry.