Study On The Optimization Of Sales Channel Strategy In Hengshun Vinegar Industry

With the change of market environment and the development of science and technology,the competition of the vinegar industry also has a new situation.In particular,in the condition of unbalanced production and sales,the importance of the sales channel of the vinegar industry is especially prominent,even as the product itself.At present,however,many companies that produce and sell vinegar take the traditional marketing channel strategy that is now behind.This actually leads to a number of problems not only to generate high transaction costs,but also to meet the requirements of the current consumer’s individuation and diversification.As the largest enterprise in our country’s edible vinegar market,the Hengshun vinegar industry has a clear view on the sales channel.The obvious shortage not only has a certain obstruction to the operation and development of the Hengshun vinegar industry,and has even affected the further development of the whole edible vinegar industry.Therefore,it is necessary to study the optimization of the sales channel strategy of the Hengshun vinegar industry.This paper takes the sales channel of Hengshun vinegar industry as the research object,on the basis of sorting out the competitive environment and related theories of the vinegar industry,comprehensively combs the present situation of the sales channel strategy of Hengshun vinegar industry,analyzes the existing problems,and designs the optimization scheme of the sales channel of Hengshun vinegar industry in view of the existing problems.Finally,aiming at the specific optimization strategy,the guarantee system of optimizing the sales channel of Hengshun vinegar industry is established.It is hoped that the research in this paper can provide some reference and reference for Hengshun vinegar industry and similar sales channel strategy of related enterprises.