An Analysis Of The Operation Of The Business Model Of The Internet Celebrity Economy Based On The Perspective Of Attention

At present,the Internet technology is becoming more and more mature and widely used.The innovation of the Internet model has also brought many changes to the public life.At the same time,with the continuous expansion of the scale of Internet users,the Internet celebrity group began to appear,and promoted the emergence of Internet celebrity economy.As the product of the information age,the Internet celebrity economy is essentially attention economy.Therefore,this paper analyzes the business model of the Internet celebrity economy from the perspective of attention economics.This paper first expounds the scarcity of attention and its important relationship with the economy of Internet celebrities.Secondly,the related theories of attention economy,Internet celebrity economy and business model are taken as the research basis.Combined with this study,the Internet celebrity economy is redefined,and it is clear that the Internet celebrity economy business model is an overall ecosystem.The participating role of Internet celebrity economy and the operation mode of ecosystem are analyzed in detail.This paper clarifies that attention is the key factor in the operation of Internet celebrity economic ecosystem,and analyzes the means of obtaining and realizing attention in the business model of Internet celebrity economy.Attention acquisition is divided into three stages: using content to collect attention,using interaction to increase fan stickiness,and using cross-platform to expand the scope of attention acquisition.Attention realization includes content payment,online celebrity e-commerce,advertising investment,peripheral product sales and other different means.Then the different business models of different platforms are analyzed in detail,and the internal principles of the economic development of Internet celebrities are summarized,which are content economy,platform economy,community economy and cross-border economy.Then,Tik Tok APP,a representative case,is selected to carry on the case analysis to demonstrate the influence of attention on the economic development of Internet celebrities.At the same time,the operation process of the ecosphere of Internet celebrity eco nomy is analyzed with cases.Finally,put forward some suggestions on how to obtain more attention and healthy development of the Internet celebrity group in the Internet celebrity economy.