First Exploration Of Internet Celebrity Economy

In the mobile Internet era,"Internet celebrity economy" has become an important social phenomenon.With a large number of fans, a strong topic, Internet celebrity economy have shown Commercial cashability recognized by capital, and to create an increasingly extended industrial chain.This paper analyzes the current situation of "Internet celebrity economy" and finds out the existing problems: the persistence is difficult to maintain, the Cash mode is to be broken, the lack of effective management institutions, the lack of professional team operation. And put forward the development of Internet celebrity economy countermeasures:Improve content quality, extend the industrial chain, the establishment of regulatory mechanisms, improve the professional team operations.At the same time, it analyzes the industrial chain of "Internet celebrity economy" and explores its operation mode. It is divided into core circulation mode and extended circulation mode.and this paper sums up the four profit models of the current Internet celebrity economy:electricity business of "platform + online celebrity" , social power providers + online celebrity, social platform + online celebrity, line activities + online celebrity.The first part of the paper: Introduction. Mainly analyzes the purpose and significance of my paper, the main contents of my research,and the research methods used in the research process.The second part of the paper: The research reviewed. This paper summarizes and analyzes the related papers on the concept of "online celebrity"and "Internet celebrity economy",the study of'Internet celebrity economy" industry chain and "Internet celebrity economy" social effect.The third part of the paper: combing the key concepts. This chapter mainly combs the growth history of online celebrity, analyzing the online celebrity phenomenon from the angle of stereotype and the current Internet celebrity economy from the angle of cultural economy.The fourth part of the paper: multidimensional perspective in Internet celebrity economy.Mainly from three perspectives of the content creation, communication carrier and platform construction on study.The fifth part of the paper: the ecological circle of Internet celebrity economy. This chapter mainly explores the constituent elements, dynamic operation and profit model of Internet celebrity economy ecology circle.The Sixth Part of the Paper: The Reach and Cognitive Investigation of Internet celebrity economy. - Taking the College Students as an Example. This chapter mainly takes the university students as an example,and analyzes the college students from three aspects: social psychology cognition, social contact form and social communication effect, which reflects the current social contact and cognition of Internet celebrity economy.The seventh part of the paper:problems and countermeasures. This chapter mainly analyzes the current problems of Internet celebrity economy. and tries to put forward the corresponding countermeasures.