Research On Marketing Strategy Of Instrumentation Tube Fittings And Valve Of Shanghai Wilson Supply Co.ltd.

Instrument tube fittings and valve are widely used in petrochemical,semiconductor,energy,biopharmaceutical and other industries,and are essential core components in fluid system transmission.With the rapid development of China's energy and chemical industry and advanced manufacturing industry,the demand for instrument tube fittings and valve parts continues to increase,and China has become an important market for global instrument tube fittings and valve brand profit growth.But at present,there are many brands of instrument tube fittings and valve parts in the Chinese market,with chaotic channels and uneven quality.The marketing strategies of each brand of instrument tube fittings and valve parts need to be optimized.Based on the marketing practice of the instrument tube fittings and valve parts of Shanghai Wilson Supply Co.ltd.under the brand of Israel Ham-Let,this paper analyzes the market environment of China's instrument tube fittings and valve industry by using PEST Theory,Potter's Five Forces Model,SWOT and STP analysis tools,combs the market status of imported and domestic brands of instrument tube fittings and valve parts,and analyzes the quality and performance of each brand of products make an objective evaluation.At the same time,combined with the actual situation of China's industrial products market and the characteristics of Ham-Let brand instrument tube fittings and valve products sold by Shanghai Wilson Supply Co.ltd.Shanghai Wilson Supply company is positioned as a professional supplier of instrument tube fittings and valve products.The marketing strategy should be led by high-end projects and guided by value,and 4P and 4C focus on 4E combined marketing strategy should be studied and formulated,optimized and guided Marketing practice of Wilson Supply company.In addition,through the research of this paper,we hope to help customers understand the product performance and market position of each brand in the instrument tube fittings and valve industry,so as to have a targeted target in the later purchase decision-making,and no longer take the price as the only selection standard.