Research On The Wealth Management Strategies Of Guang Fa Securities High Net Worth Customers In The Whole Life Cycle

In 2018,due to the lack of growth momentum of the real economy,the poor performance of listed companies,the outbreak of domestic credit risks,and the uncertainties of Sino-US trade disputes,the capital market continued to be sluggish.The contribution of brokerage business and investment banking business income continued to decline,and the overall revenue space of the brokerage industry narrowed.At the same time,under the trend of strict supervision,some securities firms with insufficient qualifications face severe challenges.The superior business of GF Securities is affected by both the market and regulatory policies,and the decline rate is fast.The original business structure and profit model are facing major tests.Increasing competition in the industry and tightening regulations have made the channel business lines of securities firms face the requirement for capacity upgrades.The rapid institutionalization of investors has put forward higher requirements for the professionalism of the securities industry and the rich diversity of products and services.The wealth management ability of high net worth customers has become a key factor in enhancing the competitiveness of the securities industry.Since 2018,GF Securities has begun a private banking wealth management business pilot.However,due to the unclear content of differentiated services at all levels and the lack of systematic service methods and tools,the needs of customers have not been met,and the transition has progressed slowly.Therefore,how to meet the needs of high-net-worth customers and explore the wealth management of high-net-worth customers from the perspective of the entire life cycle is the core issue of the research.The dissertation adopts a research method combining normative analysis and statistical investigation,and conducts research based on asset allocation theory and life cycle theory.First,by analyzing the wealth management business of high-net-worth clients of GF Securities,we find out the company’s current business development problem.Then,the product and service needs of high net worth customers are explored through questionnaire surveys,and the wealth management needs of customers are analyzed from the three stages of youth,middle age and old age.Finally,we designed appropriate wealth management strategies for the expectations of high-net-worth clients in the three life cycle stages of youth,middle-aged and elderly,including investment and financial planning,insurance planning,non-financial value-added services and high-end medical insurance and additional services.The thesis further proposes that the company should contribute to wealth through six aspects: enriching and improving the product and service system,cultivating professional talents,using fintech innovative service models,using customer relationship management to increase customer contribution,promoting business collaboration,and building brand awareness.Effective implementation of management strategies provides assurance.Based on the conclusion that through the maintenance of customer relationships,customers will bring value to the company for life.Based on the needs of high-net-worth customers at different life cycle stages,the paper makes a systematic study of the leap-forward development of wealth management for high-net-worth customers of GF Securities.Analysis and countermeasure research.Based on this,the research results based on the perspective of the whole life cycle can not only effectively break through the development bottleneck of high-net-worth clients’ wealth management and benign development,but also provide a useful reference for the wealth management practice of the securities industry peers.