Research On The Marketing Satisfaction Of VIP Customers In The Business Department Of Lanzhou Bank

Under the background of economic development stepping into the new normal,commercial banks have gradually become the middle force of China’s social and economic system.After years of reform and development,domestic industrial banks have made gratifying achievements both in the number of customers and in the overall operation planning of bank development.According to the current actual situation,VIP customers’ personal financial services have a relatively obvious impact on the development of commercial banks.In terms of demand,personal financial services have certain requirements for user groups,but according to the actual situation,VIP customers of commercial banks are still in a relatively short state.Therefore,customers are the basis of the development of commercial banks,while VIP customers are the main driving force to promote the development of commercial banks,so major commercial banks must pay attention to customer management and improve customer satisfaction.Based on this,in order to ensure the survival and development of commercial banks in the competitive environment,it is necessary to use a good customer response plan reasonably,deeply understand and analyze the actual needs of individual customers,take effective measures to develop a large number of new customers,and always focus on customers as the development of enterprises.In this way,we can not only better serve customers,It is also conducive to increase the credibility of commercial banks.In the process of research,this paper first analyzes the successful cases at home and abroad,in this context,we have a better understanding of the actual situation of VIP users,and use the way of questionnaire to carry out the final survey.Through research and investigation,this paper concludes that the main factors that affect the bank VIP personal users are service mode,brand awareness and environment.According to the current market demand,this paper puts forward a specific plan to improve the user channels and increase the reputation of enterprises.The research of this paper has a great help to improve the customer satisfaction of Lanzhou bank business department,and also can enhance the influence of Lanzhou bank businessdepartment in the industry,and promote its long-term and healthy development.