Research On Marketing Strategy Of Credit Business Of Rongxin Investment Consulting Co.,Ltd.

After 2000,after the Chinese government's policy support for the credit industry and the founder of Bangladesh Rural Bank Professor Yunus and his bank won the2006 Nobel Peace Prize,microfinance was gradually understood and discussed by more people.,So that microfinance has truly entered everyone's vision.Among many credit companies,the development of Rongxin Investment Consulting Co.,Ltd.has also achieved little success,but there are also some problems in the marketing strategy of its credit business.Issues to consider.This article is based on the basic theories and methods of marketing,through a large amount of marketing and credit business related literature reading and reference,comprehensive use of relevant theoretical knowledge of management,marketing and service marketing and other disciplines to finance investment consulting Co.,Ltd.conducts research for the research object.Through in-depth analysis of the problems existing in the credit marketing process of Rongxin Investment Consulting Co.,Ltd.,and for the macro and micro environments in which it is located,it is targeted to establish a set of marketing solutions that match the marketing environment and market competitiveness In order to make it out of the dilemma of development as soon as possible and enter the path of rapid and benign development,at the same time provide a viable reference for the sustainable development of the credit industry.First,analyze the marketing status of Rongxin Investment Consulting Co.,Ltd.credit business.By explaining the company's development status and the company's current product status,price status,channel status and promotion status,it is found that there is a lack of employee professional knowledge and professional literacy,serious product homogeneity,incomplete channel marketing and promotion in the marketing process The problem of conservative strategy.Analyze and summarize the causes of problems in the marketing process based on the company's own situation.Second,analyze the marketing environment of Rongxin Investment ConsultingCo.,Ltd.credit business.Based on the company's current credit business marketing status,it analyzes its marketing environment and formulates a matching marketing strategy.The PEST analysis method is used to analyze the macro marketing environment of credit business from the political,economic,social and technical aspects.The Porter's five-force model analysis method is used to analyze its micro marketing environment from five aspects: suppliers,buyers,potential competitors,substitutes and competitors in the industry.Use the SWOT analysis method to discover the company's own advantages and disadvantages,and clarify the current and future opportunities and challenges.Finally,formulate marketing strategies and implement guarantees for Rongxin Investment Consulting Co.,Ltd.credit business.Use the STP model to subdivide the credit business market,determine your own target market,put forward product strategy,price strategy,channel strategy and promotion strategy Construction and other aspects of the company's credit business marketing strategy implementation guarantee plan.It is hoped that through the research in this article,it can help the development of the credit business of Rongxin Investment Consulting Co.,Ltd.and improve the competitiveness of the market,and also provide relevant experience for the credit industry,but the market is constantly changing and complex.We must study and explore more deeply.