Suning Supply Chain Finance Application Case Study

Small,medium and micro enterprises are the largest and most dynamic group of enterprises in the national economy.However,in the course of its development,problems such as shortage of funds and financing difficulties were severe.In order to alleviate the financing pressure of small and medium-sized enterprises,supply chain finance came into being.Traditional supply chain finance is financed by banks and other financial institutions,and core companies use credit to provide guarantees for upstream and downstream enterprises,but this type of supply chain finance has certain limitations and has limited help for small,medium and micro enterprises.In order to help small and medium-sized enterprises to solve financing problems to a greater extent,core companies,logistics companies,ERP,e-commerce platforms,etc.have a large amount of customer data,and companies with high levels of technological development have begun to develop supply chain finance.Suning is one of them.In order to develop supply chain finance,Suning has successively deployed Suning Finance,Suning Bank,Suning Logistics(Tiantian Express),and has gradually improved its important position in the supply chain.With the development of e-commerce platforms to the mature stage,online retail companies have begun to focus on online and offline common development and put forward the "new retail" concept.As an offline retail giant,Suning has also begun to develop online retail.The development of "new retail" also brings more opportunities for the development of supply chain finance.Since China began to expand domestic demand,the income of the consumer industry has been increasing,occupying an increasingly important position in the GDP composition.Due to its own characteristics,the consumer industry has a large number of small,medium and micro enterprises,such as suppliers of products for the Suning platform,Small,medium and micro enterprises applying to join Suning platform.The analysis of the advantages and impacts of Suning's supply chain finance application will be of significance to the entire industry.This article starts with the development stages of supply chain finance and different classification methods,and carefully divides supply chain finance.Understanding the type of supply chain finance is helpful to analyze supply chain financial products based on the enterprise situation.In the main body of the case,after briefly introducing the development process of Suning,it focused on the development of Suning's supply chain finance and what products Suning provides for supply chain finance for small,medium and micro enterprises.And so on.The case analysis phase mainly explores the driving forces,innovation points and effects of Suning's supply chain application,and concludes thatSuning's supply chain financing model fits the new economic development trend and realizes value creation with companies on the chain,improves capital flow on the supply chain,and effectively controls The conclusion of credit risk has some implications for the development of supply chain finance by similar companies.First of all,starting from supply chain finance itself,companies should expand financing channels,and secondly,consider the relationship between enterprises and upstream and downstream enterprises.Supply chain finance is developed to maintain the chain.The last point is the strategic cooperation relationship between enterprises.The last point is Suning's most advanced point.Enterprises should learn from Suning to establish a comprehensive credit risk evaluation system,so that it can reduce the costs while providing better products and services for small and medium-sized enterprises.Corporate credit risk helps corporate development.With the continuous development and progress of new technologies,supply chain finance may also generate various types and models,and it will gradually be more in line with the development of the enterprise,and contribute to maximize the common interests of all parties.During the series of changes,Suning will continue to design different financial products to serve small,medium and micro enterprises according to the actual situation of customers,and help the development of inclusive finance.