Research On The Motivation And Countermeasures Of Grassroots Employees Of CD Tobacco Company

In the new development period,as the development environment inside and outside the tobacco industry changes,tobacco companies are facing many problems and challenges.From an industry perspective,the policy risks,market risks,and legal risks of tobacco companies are increasing.From a market perspective,there are also bottlenecks restricting the high-quality development of tobacco companies,such as the uncertain recovery of cigarette sales,the weak growth of key brands,the unimproved market order,traditional over-capacity problem,and insufficient innovation,etc.Consequently,the conditions of trying to use quantitative expansion to support the rapid development of the tobacco industry no longer exist,and then traditional development methods are difficult to sustain.Therefore,in order to solve these problems effectively,in addition to strengthening the management of the tobacco monopoly market and improving the customer service level of cigarette retailers,it’s more important to improve the employees’ own competitiveness as well as comprehensive quality and stimulate the team’s vitality and cohesion.Because it is the key point for the development of the tobacco industry.In particular,the front-line employees at the grass-roots level,facing the majority of cigarette retailers and consumers,are the main pioneers who directly implement the tobacco monopoly system and ensure national taxation.Therefore,the performance of their roles determines the future development of tobacco companies.Although the tobacco industry seems to have a strong external competitiveness in terms of employees’ compensation and benefits because of its particularity,there are still problems in the performance of its internal incentive system due to the influence of factors including system of organization,management level,and corporate culture.Also,these issues are particularly prominent among front-line employees at the tobacco grassroots level.Through the study and application of management,psychology,organizational behavior and human resource management,this thesis tries to take front-line employees of the CD tobacco company as the starting point to carry out research by using methods of literature analysis,theoretical analysis,logical reasoning,and research analysis.First,through the literature review,the common reasons that affect the performance of the incentive mechanism can be found by learning from the existing research results basedon the universality.Next,field survey will be conducted on the human resources management mode and overall operation mode of 21 grass-roots units of the CD tobacco company,to find out the existing problems of front-line employees’ incentive mechanism by collecting relevant information and data through interviews and questionnaires.Finally,a new incentive mechanism is proposed to deal with the above problems by considering the actual situation of the CD tobacco company.It mainly consists of four aspects: The optimization measures for performance evaluation mainly work in the following aspects: adding feedback links to performance evaluation,optimizing performance evaluation indicators and weight settings,and clarifying the combination of positive and negative incentives for evaluation standards;optimization measures for professional development are gradually improving the front-line employees at the grassroots level.Careful consideration has been given to the establishment of posts and implementation measures for the employment of middle-level cadres at the grass-roots level.The optimization measures for honor awards have mainly established long-term selection mechanisms at the city and county levels to expand the coverage of awards and the number of awardees and combine employee wishes.Humane choice of commendation methods to further enhance the incentive effect.The objective of the proposed incentive mechanism is to achieve the "win-win" for people and enterprises by improving front-line employees’ occupational healthy development and promote the high-quality development of the company.This thesis conducts analysis and research by combining the author’s work practices of grass-roots management at the CD tobacco company.Therefore,they have strong pertinence and practicability.Also,while solving the problem of the incentive mechanism for front-line employees of the CD tobacco company,this thesis puts forward some thoughts and discussions,which may provide some meaningful references for other units in the tobacco industry.