Research On Precision Marketing Of X Bank Based On CRM

As an important part of the banking industry,joint-stock commercial banks have been developing rapidly in recent years.Not only the capital volume of the annual breakthrough,but also due to its flexible and diverse business attractting a lot of high-quality customer resources.However,with the rapid development of the banking industry,not only the competition within the industry is intensified,the pressure from other parties such as network finance is also increasingly severe.For its own long-term development,the concept of customer relationship management has been paid more and more attention.With the rapid development of big data,banks have developed and established their own customer relationship management systems to achieve the goal of customer precision marketingThis paper adopts the literature research method,case study method and comparative study method to study the optimization of customer relationship management system of bank X to realize precision marketing,aiming to explore how to use the optimization of customer relationship management system to realize the development mode of precision marketingThis paper takes the customer relationship management system and precision marketing of X bank as the research object.The research process and achievements at home and abroad are reviewed and discussed.This paper briefly introduces the business development and customer relationship management system construction of X bank,which is a rapidly rising joint-stock commercial bank in China.Subsequently,the article expounds the current situation of retail customer marketing of X bank,which is divided into three parts:the hierarchical operation of customers,the distribution of customers and the construction and application of CRM.Next,the article combines the actual case and the data,raises the question to the above several parts.It contains the problems of customer segmentation,distribution and CRM's functions.In view of the above problems,this paper analyzes the causes of the problems,and puts forward the optimal solution to the above problems one by one.Finally,the article points out that if the above optimization and improvement suggestions are realized,it still needs the mutual support and cooperation of all departments at all levels of the head office and branches to ensure their implementation.