Research On The Development Strategy Of HN Telecom's Government-enterprise Cloud-based Business

Cloud computing,which started with AWS,has gone through more than a decade of trials and tribulations,and has grown into a huge industry and ecology today.It is regarded as one of the greatest technological advances since the new century.After 2017,according to the conclusion given by authoritative market research institutions through the Research Institute,cloud computing and big data technology are no longer even as emerging industries,but as a part of the tactics that must be considered,existing in the strategic planning of the entire information market and large and medium-sized enterprises.Facing the global expansion of cloud computing services,the trend of cloud computing is a challenge and an excellent opportunity for HN Telecom and even China Telecom Group.Nowadays,the mobile business has entered the era of the whole people.The total number of mobile users in the whole industry has reached 1.5 billion,which has exceeded the total population of the whole country.At present,the growth of mobile business data is more dependent on dual card users and three card users,and the market space tends to be saturated.On the other hand,the pressure of 5G base station construction forces the three operators to find the export of cost urgently.Since the establishment of E Cloud in 2012 and the distribution of the whole network resources,the strategic guiding concept of Cloud Reform to Traction,Cloud and Network Integrating has gradually being improved.In this paper,based on the background of HN cloud computing market,the relevant theories and concepts are clarified,the development status quo of cloud computing market at home and abroad is combed,and the defects in the internal products and training of HN Telecom are explored in the form of questionnaire.Then,with SWOT analysis,five force model and PEST analysis as tools,the development plan of cloud business marketing strategy of HN Telecom is defined.And put forward the strategic objectives,implementation measures and strategic guarantee in line with the current development of HN Telecom.In line with the current development of HN Telecom’s strategic objectives,implementation measures and strategic guarantee are put forward.The development status of HN Telecom involved in this paper is summarized through first-hand statistical data,questionnaire survey and systematic research.Further,based on the background of cloud business,5G and other information technology development and the specific reality of HN,this paper puts forward the strategic approach of HN Telecom cloud marketing development,which has reference value and significance for the continuous improvement of HN Telecom cloud marketing development and the practical implementation of the group’s strategic guiding concept of Cloud Reform to Traction,Cloud and Network Integrating.