Research On Service Quality Improvement Of Zhengzhou Linke Road Sub-branch Of Postal Savings Bank

With the further advancement of reform and opening up,the commercial banks pay more and more attention to the issue of service quality management,and provide a new opportunity for the further development of China's banking service quality management.The so-called commercial bank service quality management management refers to the commercial banks and other banks and non-banking institutions between the wealth management,commercial bank service quality is one of the main forms.Commercial bank service quality management has the characteristics of low cost and high profit.At present,it has become one of the focuses of Chinese and foreign financial institutions.In recent years,with the advantages of wealth management and private banking,foreign banks are aiming at high-end customers and actively carrying out various wealth management.In the face of the strong competitiveness of foreign banks,domestic banks There is no choice outside the challenge,and compared to foreign banks,the domestic commercial banks significantly less competitive,then the domestic commercial banks actively looking for shortcuts-quality of service management,banks with banks,banks and other financial institutions actively promote All kinds of service quality management.The reason why domestic commercial banks have the service quality management as a new business expansion point is because China's commercial banks need to face the capital restraint after the shareholding reform,the interest rate marketization,the rapid development of capital markets,financial disintermediation phenomenon and excess liquidity The pressure.In view of this,based on the analysis of the concept of service quality management of commercial banks and the analysis of the development of service quality management of commercial banks and the development of service quality management of domestic commercial banks,the paper puts forward the development strategy of service quality management of commercial banks The article puts forward the safeguard measures of strategy implementation,aiming at providing a certain theoretical basis for the development of service quality management of commercial banks in our country,and promoting the further development of the service quality management of commercial banks.