Research On The Marketing Strategy Of The Community Bank Of MS Bank Nanjing Branch

With the development of the economy and the progress of society,especially the booming of the community economy,community banks have attracted widespread attention at home and abroad.The development of community banks abroad is obviously better than that of China,because it has successfully found its own position in the financial system.At home,the development of China’s economy has put forward greater requirements for finance,so the foundation of development of community banks also has.However,China’s banking industry is still in its infancy.Since the definition of community banks is not clear,the lack of corresponding supporting institutions and perfect supervision has exposed some problems for the development of community banks.Now the rapid development of the economic development of the financial sector has reached a new height,and the resulting financial demand provides an opportunity for the development of community banks.Driven by the current banking regulatory requirements and trends,we must continue to regulate the development of community banks.This paper takes MS Bank Nanjing Bank Community Bank as the research object,mainly uses three research methods: literature survey,field research and market questionnaire survey.Combined with marketing related theory,according to the current operation of MS Bank Nanjing Bank Community Bank,through the use of STP The strategy has segmented,selected and positioned the marketing target market,so as to study the marketing strategy of MS Bank Nanjing Bank Community Bank from the product,price,channel and promotion strategies,as well as the service marketing personnel,tangible The display and process management strategies were analyzed.At the same time,do marketing mix strategy design from the variation,versatility,value,vibration etc and also the effective marketing strategies for MS Bank Nanjing Bank Community Bank were proposed.To ensure the implementation of marketing strategy and maketing tactics,we will put forward concrete measures like optimizing the organizational structure,strengthening the management,strengthening the service consciousness,cultivating advanced enterprise culture,strengthening the leadership management,talent reserve and perfecting assessment system.It is believed that this strategy can play a certain role in the marketing work of MS Bank Nanjing Branch Community Bank through the continuous test of practice.At the same time,this study not only helps MS Bank Nanjing Branch Community Bank to analyze the steady development of community banks,but also provides effective reference for other commercial banks to carry out community banking services.