The Research Of Merchants Securities’s Marketing Personnel Management In Shenzhen Area

The securities marketer is a very important group in the mature securities market and securities marketing personnel management is an important work of securities companies.Perfecting the management system of securities marketers is beneficial to reducing speculation,transaction costs and improving the operating efficiency of the securities market.Today,with the standardization and development of Chinese securities market and the intensification of international and domestic competition,the position and role of securities marketing personnel management in Chinese securities market will be more prominent.Therefore,it is of urgent practical significance to strengthen the research on marketing personnel management at the present stage.This paper tries to find out the problems in the management of marketing personnel in ShenZhen region of China Merchants Securities from the management model of marketing personnel in ShenZhen region and the current representative management model of marketing personnel in the United States,and puts forward some reasonable Suggestions on how to solve these problems.Therefore,by studying the mature management system of marketing personnel in the United States,the satisfaction survey of marketing personnel in ShenZhen area of China Merchants Securities and other methods,this paper draws a conclusion that breaking the "two-track system" gives marketing personnel recognition and status and transforms from simple marketing to financial advisers.