The Research Of Schneider Structure Cabling Marketing Strategy

Schneider structure cabling is one of the core business of Schneider EcoBuilding department.As the world's energy experts,Schneider is also an integral part to promote electrical and instrument integration solution.As a fortune 500 company,Schneider is one of the best company in the field of global energy efficiency management and automation.But in the field of structure cabling industry,there is a great gap in the market share compare to companies such as Commscope and Corning.To occupy more market share,narrow the gap with the industry leading,while increasing sales and profits have always been the goal of the enterprise.Thus,it's particularly important to develop a suitable marketing strategy for the present internal and external environment.Structure cabling industry established with the invent of Internet.After 30 years of development,the industry developed from birth to the explosive growth,and now to smooth growth phase.Recent years,China has high demand for smart cities,Internet of things,industrial 4.0,intelligent building and other information construction.Structure cabling industry entered a new period of development.At the same time,by national anti-corruption to the tightening of the construction of the government building projects,the real estate market regulation,the state at the macroeconomic level to the adjustment of industrial structure,and trade war between China and America,etc,structure cabling industry is full of uncertainties.In order to achieve the growth of market share,revenue and profit,Schneider structure cabling business need to develop a suitable marketing strategy in the new period,seize the opportunities and avoid the outside influence of unfavorable factors.This article analysis the internal and external environment of Schneider structure cabling product line,using STP marketing theory,4Ps theory,Industrial marketing theory and Michael Porter five forces model,PEST and SWOT tools to analysis the problem of Schneider structure cabling marketing strategy.Build a new market segmentation and positioning for Schneider structure cabling product line,develop a positive marketing strategy to maintain and expand market share.Also,make suggestion for Schneider structure cabling products line and traditional standard industrial company.Lay a solid foundation for the sustainable development for the company.