Research Of Technology Innovation Strategy Of P Company

P company is a global company that provides video conference solutions.Video conference industry has developed rapidly for nearly 20 years.With the market changes,there are more and more intense competitions.P company as a leader in the industry,needs to improve product competitiveness by technology innovation and tuning of products to achieve sustainable development.Therefore,it is necessary to think about the company`s technology innovation strategy based on company`s internal strengths and weaknesses,external opportunities and challenges.Based on the analysis of the relevant theories and literatures of technology innovation strategy,this paper analyzes the internal environment and external environment of P company based on the real situation.From external environment side,analyze the main market demand for new technologies,industry competition environment and the main competitors.From the internal environment side,analyze human and material resources of P company,innovation management and capability of research and development.Through the SWOT analysis of P company technology innovation and the analysis of the results of internal staff survey,it is pointed out that P company technology strategy target should be market oriented and keep improving the competitiveness of core technology.By collecting the related information of the company technology strategy,propose P company's technology innovation strategy should be based on independent innovation which try to meet the needs of the market;with imitation innovation,we can learn the excellent technology and solutions of Internet companies.To ensure the strategy can be implemented efficiently,P company should change management system,adjust organization structure,adjust human resource,etc.