Research On Customer Relationship Management Optimization Of Youhao Supermarkets In Bole City

Customer relationship management is the product of productivity development to a certain class,with profound social and economic background.The development of the commodity economy is an inevitable condition for customer relationship management,while supermarkets are a very important form of retailing.However,intense homogenization competition has slowed the pace of the supermarket industry,and more and more retail companies are facing serious problems of survival and development.Customer relationship management in retail enterprises has emerged.In recent years,more and more scholars at home and abroad have begun to pay attention to customer relationship management,doing a lot of research on this,and retail enterprises are gradually beginning to pay attention to and apply customer relationship management.However,we found that there are still many problems in the CRM process.This paper takes this as a background,through the form of questionnaires,the use of the theoretical method of customer relationship management,the current situation of customer relationship management in Bole City Youhao supermarket analysis and research,found that the existing customer relationship management problems of Youhao supermarkets are mainly concentrated in: membership setting and management,supermarket marketing,customer relationship management concept,customer loyalty.On this basis,the causes of the problem are analyzed,and combined with the problems and reasons in the process of customer relationship management of Bole Youhao Supermarket,the optimization measures are put forward based on the theory of customer relationship management,including:(1)the customer selection and stratification precision;(2)strengthen precision marketing in supermarkets,collect customer information from multiple channels,strengthen comprehensive analysis of data;(3)strengthen customer relationship management concepts,including obtaining management attention and support,establishing implementation mechanisms,strengthening staff management,(4)enhancing customer loyalty,including efforts to improve Customer satisfaction,reward customer loyalty,enhance customer trust,gain customer feelings,establish and develop customer organization.According to the research,the implementation of customer relationship management requires enterprises to change management ideas,get the strong support of supermarket managers and ordinary staff,and deeply understand and understand the practical significance of customer relationship management to supermarkets.At the same time,it should also be recognized that informatization is the foundation of customer relationship management,and that enterprises should improve the customer relationship management information system.Through research,the following management revelations are drawn: First,"market competition is essentially the enterprise's competition for customer resources,if the enterprise wants to achieve profitability and To maintain the advantage and long-term stable development,we must rely on customers and attach importance to customer relationship management,and second,customer relationship management is a concept and technology that requires enterprises to plan systematically and take necessary means and strategies to achieve customer loyalty.