The Research Of Y Bank Jilin Branch Corporate Business Development Strategy

Along with our country continue to deepen financial reform,financial market operation more specification.If commercial Banks want to gain an advantage in the competition,they must start with their business products and constantly enrich their financial products and services.Corporate business has always been the core advantage business of commercial Banks and the most important source of assets,operating income and net profit in the banking industry.At present,the overall growth rate of corporate business development is slowing down.Looking ahead,corporate business will remain the irreplaceable cornerstone of China’s banking industry.Relying on the traditional development strategy in the past to obtain high profits for the public business has been unable to sustain,the transformation is imminent.It is a problem that every bank must think about to find the development strategy of public business that fits the bank’s own development to surpass its competitors.This paper summarizes the current situation of the development of public business in Jilin branch of bank Y,and analyzes the existing problems in the development of public business.Firstly,through PEST analysis model and porter’s five forces model,the external environment influencing the development of public business of Jilin branch of bank Y is analyzed,and then the internal environment influencing the development of public business of Jilin branch of bank Y is analyzed one by one.This paper summarizes the advantages,disadvantages,opportunities and threats of Y bank Jilin branch to the development of public business.Through SWOT analysis matrix,the countermeasures and safeguard measures for the future development of public business of Jilin branch of bank Y are given.Through the research on the development strategy of public business of Jilin branch of bank Y,the reasonable planning of the development of public business of Jilin branch of bank Y in the financial market of Jilin province is realized,and then the sustainable development of public business of Jilin branch of bank Y is realized.