Marketing Strategy Research Of English Liulishuo Online Learning APP

The development of the new era urges more people to complete new challenges and opportunities brought by social changes through self-education and training.More consumers choose to complete learning goals or career goals through a series of independent learning.The education training market is booming.However,due to the limited excellent teachers and the fixed place or time of classes,some consumers are unable to achieve good educational objectives.Therefore,a number of educational institutions have emerged online services as well as some educational enterprises that provide online learning apps arose.How learners use fragmented time to learn is a problem that consumers need to consider and also a difficult problem for educational institutions.After the emergence of online courses and mobile apps has solved this problem,the majority of learners are faced with the problem of how to choose the best online learning APP and related courses.The emergence of APP has brought about certain changes in the traditional marketing methods of the education and training industry.The enterprises’ APP is a platform that creates value for customers to companies and customers to customers.The huge number of APP users contains huge business opportunities.However,how to use this virtual platform to realize the growth of enterprise value,how to use APP for marketing activities,as well as the mode and method of APP marketing are all issues at present that the major educational institutions pay close attention to.The study on the marketing strategy of online learning APP under the environment of self-media has become an important part of the marketing strategy of enterprises.The APP marketing as a connection point for the development of interdisciplinary research platform provides a new research perspective for the study of consumer purchase behavior and enterprise marketing.The application of relevant marketing theories and management analysis methods to demonstrate and explain has broadened the depth and breadth of APP marketing research.Accurate APP marketingpositioning and appropriate APP marketing strategies are crucial to the development of educational institutions.This paper will take English Liulishuo online learning APP platform as the research object to explore the marketing strategy of online learning APP.The purpose is to make the marketing of online learning APP bring good publicity effect and considerable economic benefit to enterprises,and also provide reference for the actual operation of online learning APP marketing in other education training industries.In this paper,English Liulishuo online learning APP is taken as the research object.The market segmentation,target market and market positioning problems faced by English Liulishuo education technology company are analyzed based on STP theory;The product,price,place and promotion status of English Liulishuo education technology company are analyzed based on 4P theory;The current marketing problems and causes of the problems in the English Liulishuo education technology company are analyzed based on the in-depth interviews with the staff under the Grounded Theory.In the meantime,SWOT model is used to analyze the macro-economic environment of English Liulishuo education technology company,so as to diagnose its current marketing strategies.Based on the previous theory and analysis,the problems faced by English Liulishuo APP in its current marketing development can be identified,so as to sort out solutions to the problems in its current marketing development and put forward solutions and corresponding measures to ensure the implementation of the project.