Research On The Impact Of Light Asset Operation On The Financial Performance Of Home Appliance Companies

The advent of the era of big data has gradually changed the way companies operate and people's lifestyles.In our country's economic system,manufacturing is the foundation of the national economy and has always been in an important position.The improvement of China's comprehensive national strength,the guarantee of national security,and the realization of the great rejuvenation of the Chinese nation cannot be separated from the manufacturing industry with international competitiveness.But now,traditional manufacturing is starting to face many difficulties.With the continuous deepening of China's economic system reform,industrial transformation and upgrading have been accelerated.China's home appliance industry relies on traditional production and use of scale effects and price wars.This asset-heavy operation method gradually shows drawbacks,and the traditional business model gradually meets Can't sustain the development of the company.For enterprises,improving competitiveness,winning development opportunities,and achieving sustainable development of enterprises are the top priorities.Therefore,in order to seek long-term and stable development in the tide of competition,we must keep pace with the times,continuously innovate and improve the existing business model,and promote the development of enterprises.The emergence of asset-light operations has provided enterprises with a competitive edge.A new path.This article first analyzes the relevant theories of asset-light and asset-light operations,including the smile curve theory,capital cost theory,and value chain theory.After explaining the background and transformation direction and process of Midea Group's implementation of the asset-light operation model,analyzing the motivations of Midea Group's implementation of the asset-light operation model,and analyzing the impact of Midea's asset-light operation model on financial performance from all aspects,the Midea Group After the transformation of asset-light operations,it has a positive impact on the profitability and operating ability of the company.It also puts forward suggestions for optimization in terms of debt solvency and other shortcomings of financial indicators.And based on the above analysis,after summing up the Midea Group's recommendations for other enterprises that want to restructure their asset-light operations after the transformation of their asset-light operations,they mainly include the following: clarify core competitiveness and tap potential asset-light operations,and focus on marketing Channel innovation and R & D investment.Avoid blind expansion during the transformation process,increase brand influence and use commercial credit for financing,establish diversified financing channels,merge and acquire technologically superior companies,and define value chain positioning.It is hoped that these experiences can be used by other companies in the home appliance industry.Exploring an operating model suitable for its own development provides new directions and reference significance.