Research On Marketing Strategy Of LN Company In Internet + Environment

"Internet +" is a new business format developed under the results of Internet thinking practice.It is the evolution of the Internet form under Knowledge Society Innovation 2.0,which can effectively promote the progress of social and economic forms.In short,"Internet +" can also be understood as the combination of the Internet with various traditional industries,and the transformation of traditional industries,thereby deriving many products and services that are of concern to consumers,such as online travel,online theaters,and online real estate.,Online finance,e-commerce,etc.These are all masterpieces under "Internet +".Under the background of Internet +,the Internet platform has gradually become a new channel for business marketing of various enterprises.Cooperating with other offline marketing channels,it has broken the geographical and time constraints of traditional marketing,greatly expanded the corporate marketing market,and operated for traditional enterprises.The transformation and upgrading of management provides huge development opportunities.Therefore,this article uses "Internet +" as the research background and corporate marketing as the starting point to explore the path of marketing optimization and reform in traditional enterprises.This article studies the marketing strategy of LN companies in the Internet +environment,and comprehensively uses the literature survey method and case analysis method to conduct specific research.Based on the concepts and theories of company marketing,the LN company is used as a case,and the questionnaire method and interview The law investigates and analyzes the company's marketing status.On this basis,it explores possible problems in the company's marketing system.In response to these problems,the marketing optimization of LN companies under the Internet + environment is proposed to improve the company's marketing system.First of all,sort out the sufficient literature and get the concepts and theoretical systems needed for the study,which involves defining basic concepts such as "marketing","market segmentation","network marketing","market positioning",and "marketing strategies".It also sorts out the theories of "traditional marketing theory","TOC marketing strategy theory","market segmentation and positioning theory",and "network marketing theory" to lay a solid theoretical foundation for the following research.Secondly,the LN company was selected as a typical case,and thequestionnaire survey method and interview method were comprehensively used to carry out a detailed analysis of the marketing status of the LN company.On this basis,find out their marketing problems and analyze the reasons behind their problems.Third,carry out SWOT analysis on LN companies in the Internet + environment,and clarify their opportunities and threats,their strengths and weaknesses.At the same time,use the PEST method to analyze the marketing environment of LN companies in the Internet + environment,including policies,economics,society,and technology..At the same time,clarify the market environment of LN companies in the Internet +environment,such as market competition,market demand,and consumer environment.Finally,based on the analysis above,determine the marketing strategy choices of the LN company and propose specific strategies,including products,prices,channels,and promotion strategies,and propose online and offline marketing mix strategies and online network marketing strategies And marketing safety supervision measures,etc.,to improve the marketing status of LN company,enhance the company's operating efficiency,and also provide a reference for other agricultural product company marketing.