The Research On Developing Strategy Of SZHQ Group Finance Company LTD.

Over the past decades,Chinese economy has made considerable progress,and the trend of collectivization and diversification has gradually taken shape.Collectivization has put forward higher requirements for centralized capital management of the group,and financial industry is the focus in diversified development.Therefore,financial companies with centralized capital management function and financial attribute emerge at the right moment.In this context,SHENZHEN HQ HOLDINGS LIMITED established SZHQ GROUP FINANCE COMPANY LTD.,hoping to strengthen the group’s centralized capital management,improve the efficiency of capital use and expand financial business.After several years of development,SZHQ GROUP FINANCE COMPANY LTD.has played a certain role of centralized capital management and financial services,but there are also some deficiencies.This paper adopts the analysis method of strategic management process model,following the research idea of analysis,strategy and performance.This paper analyses the external environment and internal conditions of SZHQ GROUP FINANCE COMPANY LTD.,and sorts out Michael Porter’s Five Forces Model and the matrix table of SWOT.Then according to the core competitiveness of the company,it summarizes competitive strategy and business development strategy for SZHQ GROUP FINANCE COMPANY LTD.According to the analysis of this paper,SZHQ GROUP FINANCE COMPANY LTD.should adopt the centralization strategy and keeping diversification.The company should concentrate advantages to develop the financial business of the industrial chain of the group,and continue to carry out the centralized fund management,financing,investment and comprehensive financial service,to provide diversified financial services for the group.And this paper also puts forward the strategic implementation measures from the business level and the strategic implementation guarantee from the company’s organizational structure,the personnel allocation and other aspects.