The Market Strategy Research On Chinese Pacemaker Remote Monitoring System Of MDT Company LTD

Pacemaker remote monitor product is a special kind of products derived from pacemaker therapy.Medtronic created pacemaker products and began to promote pacemaker therapy in 1958.Medtronic has made outstanding achievements in pacemaker sales.It has been a leader in pacemaker industry.The sales of remote monitors in Europe and the United States have also achieved remarkable results.The annual sales of remote monitor more than 100,000 sets have become an important driving force for Medtronic to continue to lead the industry.But in China,after introducing the pacemaker remote monitor products in 2000,more than ten years of development,the annual sales volume of Medtronic remote monitor is only about 500,which is far from the sales volume of Medtronic’s 40,000 pacemakers.The pacemaker remote monitor products are sold less than 2,000 annually in China,the industry as a whole therapy popularity is very low.With the acceleration of China’s aging process,people’s concern for their own health,the demand for pacemaker remote monitoring has become increasingly urgent.How to combine these changes and needs to explore a road suitable for China remote monitor’s development,In order to benefit more pacemaker implant patients in China and seek a win-win situation among new technology,physicians and patients,special exploration is needed to provide ideas for the solution of pacemaker remote monitoring products and services in line with the Chinese market.This paper uses the Five step marketing model theory as the main line and analyzes the external environment in two parts.On the one hand,the PEST analysis method is adopted to comprehensively present the macro-environmental situation,analyze the competitive situation of the industry,and define the stage of the industry development.On the other hand,the market is clearly defined through the comprehensive definition of the market.Careful investigation and Research on market demand and typical consumer purchasing behavior are carried out to analyze the demand of remote monitoring market and find out the differences and characteristics of pacemaker remote monitoring market.In addition,through internal environment analysis,we can find out the reasons why Medtronic has made slow progress in the remote monitoring market.Using STP analysis to find the target market and identify the positioning,design customer-driven marketing strategy,and then form an integrated marketing strategy.Through various studies,it is found that the pacemaker remote monitoring market is becoming more and more mature,and the necessary conditions for market development are gradually available.However,compared with the pacemaker market,it has a huge difference in the key sales target and sales foothold,and the lack of investment in the product affects the market growth.So the pacemaker remote monitoring service is redefined,and the pacemaker remote monitoring service is changed from product definition to pacemaker remote monitoring service.The pacemaker remote monitoring service includes two parts: tangible product and service.The tangible product is pacemaker remote monitor.The service includes two parts: core services and ancillary services.Based on all the analysis,the concept of establishing a long-distance pulsator service center in the third-class hospital is put forward,and an integrated service marketing scheme is established according to this concept.