Marketing Strategy Research Of Dongpei Hotel

The rapid development of the market economy provides fertile ground for the rise of the hotel industry,and the management level of the hotel is also rising.The high-speed development of the tourism industry has brought a strong thrust to the hotel industry.In August,2018,the State Council issued a "Several Opinions on Promoting the Reform and Development of Tourism" of these policies,which also responded to the current government’s support for the tourism industry.The hotel industry is an important link in the development of the tourism industry,has an important influence on the development of the tourism industry,but the part of the hotel in our country still has some marketing problems in the development,causing the wine fragrance to be afraid of the difficulty of the lane,so how to solve the hotel in the development process The lack of marketing in China is of great significance to the whole hotel industry and the whole tourism development.First of all,this paper makes a comprehensive review of the research on hotel marketing and its optimization strategy at home and abroad,collates and summarizes the relevant theoretical knowledge and research results,and expounds the relevant knowledge of SWOT analysis tools to be used in this paper.Secondly,the marketing situation of Dongpei Hotel is analyzed,and the management situation,marketing environment,advantages and disadvantages,opportunities and threats in the development of Dongpei Hotel are discussed respectively,which lays a foundation for the design of Dongpei Hotel marketing strategy below.Then,according to the analysis of Dongpei hotel marketing,the paper selects and orientates the target market of Dongpei hotel,and designs how to optimize marketing from the angles of service products,price system,channel construction,customer management,tangible display and service process.