Business Plan Of Senior Care Park Project In YX

This thesis is in accordance with the market trend and society orientation,following the concept of Medical-Nursing Combined model and the analysis of Senior Care policies,to make a sustainable strategy for YX.Meanwhile,this thesis is a business plan which meets our national development strategy.This business plan is particular for the project of Senior Care in YX.It focuses on the feasibility and development of this project.With the rapid development of China's aging population,it draws great importance of the China government and the whole society.The original senior care model is normally called “9073”.It means 90% seniors could choose home-based care,7% of them could choose community-based care and 3% of them could choose institutional-based care.Apparently,these kinds of models are difficult to meet the requirement of the trend in China's aging population.Based on above,this business plan introduces the background of why this topic is chosen and the current situation and future trend of senior care in China in the first place.It gives a market analysis by using SLEPT model.Secondly,it gives a detailed introduction of the project.It also demonstrates the competition situation by using Porter's Five Forces and the compares the advantages and disadvantages with the main competitors.Next,it forecasts the potential risks and makes the proper risk-control plan,after that,it refers to 4C and 4P to make a customer-oriented marketing plan.Lastly,it provides the final project of investment and finance.The Senior Care Park has mainly four aspects,medical treatment,senior nursing,entertainment and R&D department.This park forms a closed cycle of Senior Care industry.In this cycle,the park not only develops itself,but also develops the extended services to the entire city.It helps to realize the vision of the company,which is to make the seniors a happy and a valuable life.