Research On Development Strategy Of G Investment Group

Dalian is the earliest city,which establish state-owned investment and financing Platform Company in the northeast of China,investment,and financing Platform Company plays an important role in the operation,preservation and appreciation of state-owned asset.It provides support for the transformation and development of Dalian state-owned enterprises through the capital accumulation and leading effect of investment and financing Platform Company.However,with the issuance of government's document no.43 [2014] and no.63 [2015] in October 2014 and September 2015,the government has deprived the financing function for itself,locked in the current stock debt to reduce but not increase the debt,established a clear line between the government and enterprises.Financing platform companies are facing unprecedented challenges.As one of the investment and financing platform companies of Dalian state-owned assets supervision and administration committee,G investment group has supported the development of funded enterprises through investment and financing measures,improved the operation efficiency of state-owned assets and played a leading role in industrial transformation and development.However,it also faces the debt scale expanding,the debt risk and credit risk gradually appearing.As supervision departments began to focus on regulating the behavior of local government financing to control the scale of debt and the transformation of company,the company's transformation development has become an inevitable trend,the transformation process and the transformation of exploration in recent years has provided a certain reference and reference for the future development of Dalian state-owned local financing platform company.Based on the current operating conditions of G investment group,the paper uses PEST analysis and SWOT analysis method to analyze internal and external environment of the company,summarizes and explains the company's achievements,emphatically points out the problem of reshaping enterprise core competitive ability during the development of the company,then analysis and formulate the company's development strategy plan,establish the new competitive advantage for the company.To make it bigger and stronger,so that it can provide healthy and favorable influence of capital flow for social and economic activities.