Research On The Wealth Management Business Transformation Strategy Of H Trust Company

The 19 th National Congress of the Communist Party pointed out that China's economy has shifted from a high-speed growth stage to a high-quality development stage,and must adhere to quality first and efficiency first.Subsequently,the Central Economic Work Conference held in December 2018 also proposed that finance should return to the real economy,prevent systemic risks,strengthen financial supervision,and deepen the development direction of financial reform.At the same time,the trust industry's regulatory policies,business environment,competitive landscape,business model and risk situation are also undergoing profound changes.On this basis,as one of the four pillars of finance,the trust company,with its superiority across the capital industry market,the particularity of property segregation,and the scarcity of licenses as a development advantage,in the future economic activities,especially The wealth management business will play an important role.As an old company in China,H Trust Company has strong registered capital and rich investment experience,and should stand in the first echelon of China's trust industry.However,due to the gradual acceleration of financial reforms,China's trust companies have changed their minds,broadened their horizons,and carried out large-scale reform of products and management models.However,due to the fact that H Trust Company is too conservative,product innovation cannot keep up with the rhythm.At the same time,it has been affected by the Northeast economy in recent years,and its market share has been declining year by year.Therefore,in the current market competition,trust companies should change the traditional business philosophy,adapt to the changes of the times,analyze the shortcomings of the past business,abandon the previous development camp model,and improve the quality of the trust business.In the aspects of acquiring assets,managing assets and distributing assets,the company explores new profit points,combines the characteristics of China's economic development and financial market demand,designs a new and unique wealth management business,establishes a brand-new brand image,and finally realizes trust.The company's sustainable development.Based on the above background,after reviewing the relevant theoretical basis of wealth management,this paper studies the macro environment,industry status,company strategy and existing problems of H Trust Company's wealth management business,from human resources and service platform.,wealth management products,marketing channels and customer management five aspects of design H trust company wealth management business transformation strategy,and from employee business capabilities,financial services platform,asset management capabilities,funding sources channels,supervision tracking mechanism and excellent corporate culture six Aspect 6 puts forward the implementation guarantee,and finally explores a transformation path suitable for the wealth management business of H Trust Company.