Research On Marketing Strategy Optimization Of Education Of Lanzhou Xueda University

In recent years,primary and secondary school counseling and training institutions have been in the stage of vigorous development.In particular,the party's nineteen great emphasis on the strategy of strengthening the country with talents and education and the full liberalization of the two child policy,the market prospect of primary and secondary education and training institutions is increasing.Meanwhile,the number of institutions scrambling to enter the primary and secondary education and training industry shows explosive growth in the short term,and intensifies competition in primary and secondary education and training market.In the case of relatively limited market demand,each education and training company has made remarkable moves in marketing mode and marketing means to seize the market.XueDa Education and Training Company is a company established in Gan Su province,and it has been developed for nearly twenty years.In the long course of development,XueDa Education and Training Company education and training companies has formed core business models,such as small class tutoring,one-to-one tutoring,training camp and the top class,taking the guidance of primary and secondary school culture as the core.The company has a certain scale of operation,and its accumulated customer base is more extensive.In the increasingly fierce market competition,relying on the original customer base is bound to face the risk of being grabbed by other competitors.In recent years,there has been a significant increase in customer liquidity in XueDa Education and Training Company.In this paper,the research on marketing strategy of education in Lanzhou University is analyzed from macro and micro levels.Macroscopic level is mainly to grasp the development situation of education and training industry in Gansu Province and to analyze the political environment,economic environment,social environment and technological environment.Micro-level is mainly to focus on the deficiencies of XueDa Education and Training Company in terms of marketing concepts,marketing models and other aspects,and the competitive environment it faces,combined with its own.Strength and weakness,external opportunities and threats.On this basis,through further clarifying the objectives of the marketing strategy of the university education and training company,selecting the appropriate marketing strategy,and then improving the marketing strategy of the university education and training company in Lanzhou and putting forward the corresponding safeguard measures.This paper tries to construct a more perfect and comprehensive marketing strategy for Lanzhou University Education and Training Company,in order to help the University Education and Training Company integrate its existing resources advantages,comprehensively improve the company's current marketing situation to achieve better marketing effect,and promote the consolidation and operation of the University Education and Training Company's market share.Improvement of performance.