Research On The Motivation And Performance Of The Business Transformation Of Baiyuan Trousers

As China's economic reforms enter the deep water area and supply-side reforms are further advanced,the demand for business transformation and upgrading is becoming more and more intense.The motivation and performance research of enterprise business transformation has become an urgent issue.The academic community has rich research results on corporate behavior motivation and performance,but mainly focuses on horizontal and vertical mergers and acquisitions,or restructuring and listing,including backdoor listing.The motivation and performance of business transformation research,especially cross-industry all-round business transformation research involves less.The Baiyuan Trousers is a typical enterprise with a cross-industry business transformation in recent years.The original trousers retail enterprise has been transformed into a cross-border retail e-commerce enterprise,which has greatly improved its operating status.Based on the motivation and performance of the business transformation of Baiyuan Trousers,this paper uses the methods of comparative analysis,event research to study the behavior and effect of the business transformation of Baiyuan Trousers.In the trousers market environment with high competitive pressure and low industrial profit margin,the company has actively transformed itself into the emerging cross-border e-commerce business,separated from the original business environment,and embraced the blue ocean of cross-border e-commerce.