Research On The Performance Evaluation Of Real Estate Company's Strategic Transformation

With the continuous development of my country's real estate industry,it is difficult for real estate companies to satisfy their own growth model of growth through rapid appreciation of land.In recent years,both large and medium-sized real estate companies have had to seek strategic transformation methods to preempt the market.Judging from the current development status of various real estate companies,strategic transformation will undoubtedly enable companies to better face the current internal and external environment.This article takes Longhu Real Estate's strategic transformation as an example.Through the combined use of literature research and case study methods,it analyzes the cause of Longhu Real Estate's strategic transformation and the process of strategic transformation,and selects relevant evaluation tools according to its transformation motivation to transform it.After performance evaluation.Specifically: 1.Organize and comment on the theory and related literature on the motivation and performance evaluation tools of the company's strategic transformation;2.Introduce the basic objectives and transformation of Longhu Real Estate Strategy;3.From the external environment and internal environment Introduce the motivation of its strategic transformation in two aspects;Fourth,evaluate the performance of its strategic transformation from three aspects of non-financial indicators,basic financial indicators and EVA comprehensive analysis.The study found that the main reasons for Longhu Real Estate's strategic transformation are the government's macro-control policies,increased industry competition and its own poor operating conditions.Through strategic transformation,Longhu Real Estate has effectively used policy resources,gained operational advantages,and improved its Brand competitiveness,profitability and growth ability control and reduce financial risks and create company value.The research in this paper can provide a certain reference for the strategic transformation and performance evaluation of real estate enterprises,and can also make up for the theoretical gaps in the strategic transformation and performance evaluation tool selection of enterprises.