Study On The Influence Of Multinational Companies On The Operating Performance Of Listed Corn Seed Enterprises In China

As the second largest seed market in the world,China has huge market space and development potential.In order to obtain rich profits and Germplasm Resources in China,multinational seed companies such as Monsanto,Du Pont pioneer,Syngenta,limagran,etc.actively seek to expand their market in China.Multinational seed companies quickly enter the Chinese seed market through the establishment of China Sales Representative Office,sole investment,joint venture and variety authorization.Multinational seed companies sell their own superior corn varieties with the help of the brand image of China's leading corn seed companies,perfect marketing system and channels.The high sales volume and gross profit of advantageous corn varieties of multinational seed companies have brought huge profits to their joint venture parent companies and improved their operation.However,as the variety advantage of multinational seed companies declines,the profit of joint venture subsidiaries declines or even losses,which has a negative impact on the operation of the parent company.In this paper,the listed corn seed enterprises in China are taken as the research object to study the impact of multinational companies on the operating performance of listed corn seed enterprises in China,which is helpful for the listed corn seed enterprises in China to make rational use of foreign capital and improve their own operating performance.Based on the statistical data of the annual report of China's listed corn seed enterprises from 2004 to 2018 and the latest improved balanced scorecard model,this paper analyzes the impact of multinational companies on the operating performance of China's listed corn seed enterprises from the four dimensions of profitability,solvency,operating capacity and development potential.The results show that MNCs can improve the profitability,operation ability,development potential and comprehensive operation performance of the listed corn seed companies in China,and the debt paying ability of the participating companies will be weakened.In the next few years,with the steady operation of the joint venture subsidiary and the good performance of the superior corn varieties of the joint venture,the profitability,operation ability,debt paying ability,development potential and comprehensive operation performance of the Chinese corn seed enterprises participated by the joint venture have been steadily improved.In the long cycle,the influence of MNCs on the operating performance of listed corn seed enterprises in China is similar to the life cycle of corn products.As the dominant varieties of MNCs enter the recession period,the positive influence of MNCs on the operating performance of listed corn seed enterprises in China weakens,and even has a negative impact on the operating performance of listed corn seed enterprises in China.