Study On The Competitiveness Of Dongbai Group From The Perspective Of Finance

Department store retail is an important part of people's daily life.It has a glorious development history of nearly 40 years.It was once the pronoun of "only earn but not lose".At present,with the rapid development of the Internet,consumers' consumption habits begin to change,and people's lives are becoming more and more networked.Offline department store retail enterprises have become the "fitting room" of online businesses,which has brought a huge impact on the department store retail industry.In addition,the global economy is in a downturn,and department stores are suffering from losses.Foreign well-known department stores are constantly entering the Chinese market,and the department stores are facing unprecedented challenges.Under the double attack,many department store retail enterprises began to feel confused.The continuous decline of operating revenue and even loss make the tide of closing more and more.How to improve the competitiveness of enterprises and formulate efficient market competition strategy to make them regain vitality is an urgent problem to be solved in the current department store retail industry.Therefore,in the current situation,it is particularly important to understand the real situation of the department store retail industry.Fromthe financial point of view,it is of great significance to analyze the strategies to improve the competitiveness of the listed companies in the department store retail industry.Based on the basic theories of PEST analysis,SWOT analysis,Porter's five forces model and financial analysis,this paper analyzes the financial statements of Dongbai group in the past five years,evaluates the operation of the company from four dimensions: profitability,solvency,operation ability and development ability,and selects the main competitors of Dongbai group Compared with the financial indicators of the industry operation benchmark,this paper finds and analyzes the main problems existing in Dongbai group and the gap between Dongbai group and its competitors.On this basis,combined with the overall situation and industry development background of Dongbai group,this paper studies and proposes relevant financial means to enhance the competitiveness of Dongbai group.