Research On Financial Performance Evaluation Of Y Enterprises Based On EVA

American expert Stewart originally proposed the concept of EVA in1982,namely economic added value.After more than 30 years of theoretical research and management practice in developed countries,it has not only confirmed that EVA has many advantages compare d with traditional financial performance evaluation methods,but also confirmed advanced methods.Many foreign companies have introd uced EVA into performance evaluation to evaluate their actual finan cial performance.However,most Chinese companies still use traditi onal financial performance evaluation methods.The stable developm ent of the real estate industry has attracted widespread attention,no t only because the real estate industry is one of the pillars of Chin a,it is related to the development trend of the Chinese economy,b ut also has a profound impact on the economy of the entire countr y.As the downward pressure on the real estate industry has increas ed in recent years,macroscopically,how to slow down the rate of rising housing prices and reduce the bubbles in the real estate mark et;microscopically,how to get rid of the dual constraints of industr y and macroeconomic policies to ensure the healthy and stable deve lopment of real estate companies It is a question that real estate companies need to seriously consider.Based on this,this paper studie s the financial performance of listed real estate company Y from th e perspective of EVA.This article begins with the research background and significance,i ntroduces the research content and research methods of the article,and then the research review is related to the theory and concept o f EVA’s corporate performance evaluation.Secondly,through the ver tical comparison of the Y company’s data in the past five years an d the horizontal comparison with the industry average data,the four capabilities of the Y company are analyzed respectively,and their financial status is evaluated based on the Y company’s current finan cial performance evaluation method.Select 30 real estate companies as samples from the CR Real Estate Rankings,and compare the i ndustry average of company Y with the sample companies.As a lar ge-scale listed real estate company,Enterprise Y’s current financial performance evaluation method is not enough to comprehensively an d objectively evaluate its true financial performance,thus finding it necessary to use EVA for financial performance evaluation.Once a gain,through calculation of the relevant values?of EVA and the da ta of enterprises in the past five years,three indicators of Y’s impa ct on EVA are obtained: after-tax operating net profit,total capital and weighted average cost of capital.Then use these indicators to further calculate the value of EVA.Then,comparing the EVA index with the traditional financial performance evaluation index,it is fo und that the Y company has a virtual profit and loss.Next,throug h the analysis of the influencing factors of EVA,the optimization s trategy of Y company’s financial performance is drawn.Finally,acc ording to the actual situation of Enterprise Y,it proposes various st rategies for optimizing the financial performance of Enterprise Y.It reduces land reserve costs,strengthens the control of expenses,im proves product quality,strengthens brand building,and takes into ac count diversified development to improve profitability;appropriately allocate land Reserve and strictly grasp all aspects of project develo pment to improve operating capacity;adjust capital structure and est ablish a financial risk control system to control financial risks.Use the above methods to help Y company improve its financial perfor mance,so as to better benefit shareholders,and can develop better in the future.