Research On Financing Stratery Of BBG Grop

Since 1978,our economy has been developing rapidly.With the development of the economy,the retail industry has gradually evolved from the downstream end of China's economic chain to an important industry chain.Its position in the national economy has also been greatly improved.With the development,the competitiveness of the retail industry has also Not whispering on the same day.BBG Group is not only one of the leading retail chain enterprises in Hunan,but also a private enterprise in the retail industry.It has both the localization advantages of local enterprises and significant scale advantages.With the shareholdings of Tencent and JD.com,it has opened up imaginative space for the development prospects of enterprises,but at the same time there are also problems such as unreasonable financing structure,high asset-liability ratio,and high financing costs.In order to seize the leading position in new markets and fixed regions,BBG Group will continue to implement expansion strategies,and corporate financing needs will be further increased.Therefore,how to design an optimized and comprehensive financing plan to achieve the optimal ratio of the Group's financing costs and benefits and build the Group's optimal financing structure to better realize the enterprise's development strategy is a matter that management needs to focus on.Under this background,this article takes BBG Group's financing problem as the research object,on the basis of fully reviewing and summarizing relevant literature at home and abroad,and summarizing relevant literature,and fully drawing on the research opinions of relevant scholars,we can see the research on corporate financing issues It has a long history and comprehensive research on financing issues in traditional industries.The theoretical basis is relatively rich.However,scholars mostly analyze from a theoretical perspective or from a macro perspective,while the literature on the financing issues in the retail industry is very good.There are few cases for case analysis.On the basis of sufficient analysis of relevant financing theory research,this article mainly takes priority order financing as the theoretical basis of this article,explains the relevant basic situation,operating situation and financial situation of BBG Group,and then carries out the financing status of BBG Group Research and analysis,analyzing the financing status of BBG Group from four financing channels: bank loan,bill financing,bond financing,and equity financing,and pointed out that there are three problems in BBG Group's current financing:unreasonable financing structure,short-term debt repayment pressure Large,with low endogenous financing ratio and high asset-liability ratio.Combined with the BBG Group's short-term financing needs and future development strategy,the Group's financing plan was optimized and designed,and the financing plan was optimized from both short-term strategy and long-term planning.Finally,specific guarantee measures are proposed for the optimization plan.I work in a bank and directly connect with credit clients to finance.I have accumulated rich practical experience.In daily work,BBG Group is one of our bank's customers.After years of cooperation,BBG Group ' s basic situation,operating situation and finance There is a certain understanding of the situation;through the study of postgraduate courses,I further improved my investment and financing theoretical knowledge.Based on an in-depth analysis of the status of BBK financing and related financial data,this article points out the existing financing problems of BBK Group,and proposes related optimization strategies,which can be used as a practical reference for the optimization of financing theory to solve related corporate financing problems.significance.