Study On The Optimization Of Business Model Of XS Import Retail Company

Since the reform and opening up,China's economic and social development has been rapid,the level of residents' income has been greatly improved,and the per capita disposable income has increased accordingly.The continuously expanding middle-income group and high-income group have become the main consumption force in China.With the continuous increase of residents' income,the requirements for the quality of life are becoming higher and higher,and the consumption of commodities is constantly upgrading,the demand for the imported commodity consumption market in China is showing a rapid growth trend,and the consumption of imported commodities is also accelerating from the first tier cities to the second and third tier cities.At present and in the next few years,the consumer groups in the second and third tier cities begin to understand,understand and expect imported goods,and gradually form the consumption habits of imported goods.The change of this situation is exactly the opportunity for the business development of enterprises related to imported goods.XS Company,founded in a comprehensive bonded zone of a third tier city,is mainly engaged in the retail industry of imported goods,which is the epitome of many small and medium-sized enterprises seeking survival and development in this fierce competitive industry in China.In the process of enterprise development,especially for the trade-oriented enterprises like XS Company,continuous optimization of business model is an inevitable path for enterprises to build their core competitiveness,cope with the external environment and seek development.The problems encountered by enterprises in the process of optimizing business model are also the problems faced by enterprises in the same industry.This paper uses business model,business canvas,international trade,cross-border e-commerce and other related theories for reference,and takes XS Company as the research object through literature research,comparative analysis,induction,investigation and research methods.Using PET analysis to analyze the macro environment of XS Company,using the business canvas theory to analyze the business model of XS Company,using the industry competitiveness analysis model to analyze the competitive environment of XS Company,and through the comparative analysis of XS Company's business model and the benchmark enterprise in the import commodity retail industry,combing and explaining the popularity of XS Company's business model It is not high,theability of supply chain management is difficult to meet the needs of consumers,the price competitiveness is not strong,the marketing means is lack of innovation,the mode differentiation is not obvious,and the capital shortage becomes the bottleneck.Therefore,this paper puts forward the optimization design scheme of business model:first,integrate the existing model and implement differentiated competition;second,integrate the supply chain in depth around the market demand;third,innovate the marketing promotion strategy and enhance customer stickiness;fourth,strengthen the information construction to meet the market demand;fifth,develop and apply big data;improve the logistics system.In order to ensure the implementation of the program,it also puts forward the guarantee measures of talents,technology,capital,organization,etc.XS Company's business model will continue to improve and optimize in the process of its practical development.The carding and analysis of the business model of XS Company will not only provide ideas and suggestions for the development of enterprises,but also provide a discussion on the business model of the retail industry of imported commodities,provide some references and references for the development of similar enterprises in the industry,and help the better and faster development of the retail industry of imported commodities in China.