A Comparative Study Of E-commerce In China And South Korea Based On Facilitation

In recent decades,the widespread popularity of the internet has made the internet industry achieve rapid development,and with it,the e-commerce market has also grown rapidly.Without being limited by time and place,e-commerce websites can be accessed through wireless network or mobile network.The arrival of the e-commerce era has brought unprecedented convenience to people.Within such a big timeframe and combined with overseas experience and related professional knowledge of international business,it was finally decided that the focus would be on comparative study based on the facilitation of the electronic commerce of two countries.Specifically to the Chinese e-commerce,Taobao,and on behalf of the South Korean e-commerce enterprise,G-market.As an example,comparative analysis and degree of facilitation of difference between the two and their influencing factors are finally summarized and helpful suggestions are put forward.Based on previous studies of relevant theories and facilitation factors of e-commerce,this paper makes a comparative analysis on the current situation of e-commerce in China and South Korea,and makes a detailed comparative analysis on the facilitation factors of e-commerce platforms in China and South Korea.The fifth to seventh chapters of this paper will respectively analyze the reasons for the differences in e-commerce convenience between China and South Korea in terms of e-commerce policies,logistics management level and business strategies of the representative enterprises of the two countries.Finally,a summary of the two countries in the area of electronic commerce between China and South Korea will show the profound differences behind the main differences between convenience and reason,for the two countries to strengthen their construction of e-commerce,improve their own shortcomings on the advice of the advisory and at the same time showing that there are still limitations of this study,a reference will be provided for subsequent scholars to study the value further.The innovation of this study is based on Taobao and G-market as an example.The use of case analysis and a detailed comparative analysis of the two countries is the most representative of the e-commerce platform of the differences in convenience,and respectively from the angle of macro and micro.Big to the national macro policy,national e-commerce logistics level and small to enterprise management strategy.A more detailed and comprehensive insight into the cause factors of e-commerce and facilitation differences between the two countries depth profiling,to e-commerce businesses in the two countries gives recommendations to improve their deficiencies and has great reference value.