Research On The Export Optimization Of M Dairy Products Co.,Ltd. Under The Environment Of Green Trade Barrier

As a large export trade country and the largest developing country,China's economy has developed rapidly after its accession to the world trade organization.At present,as an Oriental giant,China is among the world's powerful countries.However,from the perspective of national conditions,China's overall economic level is not high enough,there is still a certain gap in the development of science and technology,and in the process of rapid development,the environment has been damaged to a certain extent.Although our government and relevant departments have paid attention to the environmental protection issues,and at the same time,they have rectified some bad phenomena,but because our awareness of this aspect is formed late and started slowly,especially in terms of import and export trade,the environmental protection focus is not as strong as that of western developed countries.The quality standards and environmental protection standards of dairy products exported from China are not high.The export volume of dairy products has been lower than the import volume for a long time.The dairy industry has a high degree of dependence on foreign trade,and the export countries or regions are relatively concentrated.The types of dairy products are relatively single.In recent years,the green trade barriers for dairy exports are more diverse.Therefore,it is necessary to study the problem of green trade barrier in the process of dairy products export trade,analyze its cause and influence,and optimize the export strategy based on the real situation of enterprises.This study has a great role in promoting the international competitiveness of China's export dairy products,increasing the international market share,and increasing the export settlement.In this paper,m Dairy Co.,Ltd.as a representative,to study the export optimization measures of dairy products under the environment of green trade barriers,that is,M company's Countermeasures to export dairy products under the green tradebarriers.On the basis of relevant theories,combined with the development of China's and world trade,through a questionnaire survey of consumers in several countries and an interview with the head of the foreign trade department of M company,this paper points out the problems of green trade barriers encountered in the process of dairy products export,analyzes the causes,and expounds the positive and negative effects of green trade barriers on the dairy products export of M company,and then concludes Put forward optimization measures according to the actual situation.Through the research and analysis of this paper,it can help domestic dairy enterprises to improve their ability to deal with green trade barriers,and actively face the opportunities and challenges brought by green trade barriers,which has certain reference significance for Chinese dairy export enterprises to deal with green trade barriers.