Research On "Internet Plus Experience" Marketing Strategy Of DE Ejiao Company

With the support of economic development and relevant national policies,China's healthcare product market is growing,and the competition is becoming increasingly fierce.Many domestic manufacturers are fighting with each other.Foreign health care product giants are also eyeing China's healthcare product market.The reshuffle of the industry and the reconstruction of the industry make some once brilliant health care product enterprises present fatigue in the competition.The Ejiao healthcare products of DE Ejiao company have a long history of Chinese culture and excellent product quality.However,the company's continuous offline marketing based business model makes it very passive in the competition,and the competitive advantage is gradually losing.Internet marketing has the advantages of fast communication speed and wide range of communication;experience marketing can guide customers to actively participate in communication and sharing to enhance brand identity.This article combines Internet marketing and experience marketing,and puts forward the Internet plus experience marketing mode.Guided by marketing theory,the questionnaire survey is conducted to survey the marketing status of DE Ejiao company.Based on PEST analysis,five forces model analysis and SWOT analysis,the market is segmented and the target market is determined.The Internet plus experience "marketing mode" optimizes and innovating the marketing strategy of enterprises,and finally puts forward some suggestions for the Internet plus experience marketing mode.This paper takes de Ejiao company as an example to analyze and study its marketing strategy and marketing environment,aiming to help enterprises improve the old marketing mode,make innovation and development for the marketing mode of de Ejiao company under the background of Internet,provide reference for the company to accurately carry out market analysis,make up for the lack of relevant research,and provide reference and reference for other enterprises in marketing theory.