Research On Project Economic Evaluation And Risk Prevention Of H Company's Investment In Intelligent Optometry

As an integral and important part of project investment management,project economic evaluation and risk prevention aims to reduce project decision-making faults and make the project development sustainable.When people couldn't see things clearly,they would buy glasses for "seeing things clearly".But in the process of continuous improvement in the quality of life,people's needs have also begun to change,and they need to get a higher level of comfort while staying clear.In this case,the optometry optics mode dominated by physical optics correction has gradually developed and formed eye vision.Eyesight has high requirements for medical equipment and technology,but it cannot be carried out based on the general business service model of optical shops.H company's intelligent optometry investment project aims exactly to solve this problem through information platform from the perspective of medical treatment.Despite my engagement from the inception to the operation of this investment project and in consideration of that the optometry project is an emerging industry,the actual economic benefit and the risk prevention of the project are all problems that the managers need to face and consider.Taking H company's intelligent optometry investment project as the research object,based on the relevant theories of project economic evaluation and risk management,this paper analyzed the project operation environment,financial evaluation and risk prevention and studied its investment necessity.First,this paper sorted out the relevant theories of project economic evaluation and risk management,and put forward the topic and significance of the research against the development background of the optometry industry;secondly,through such three analysis models as PEST,Michael Porter five forces model and SWOT,this paper ran a detailed analysis of the project's macro environment,the basic competitive situation and its own development to assess the project's operating environment;then the paper assessed the economic benefits of the project financially via in-depth analysis of the project's profitability,solvency,operating capacity and investment benefits;at last,this paper found the project break-even point and carried out an analysis on the sensitive factors,combined expert judgment and PHA to identify project risk,evaluated the identified risks through AHP and drafted project risk prevention strategies and measures according to the result of risk assessment.Focusing on research on H company's intelligent optometry investment project,this paper explored its core —economic evaluation,and proposed targeted measures to prevent risks,hoping to promote the development of optometry investment project as well as provide some reference for other investors.