SG Corporation Development Strategy Research

Benefiting from the rapid development of the digital economy,digital advertising has brought new growth opportunities to the domestic advertising industry,but at the same time,traditional advertising companies mainly providing services such as brand strategy,brand planning,advertising planning,creativity,design,production,etc.face Eliminate the crisis.SG Co.,Ltd.is the first large-scale comprehensive advertising company listed in Guangdong Province.The company’s main business is to provide customers with integrated marketing and communication services,including brand management,media agency and its own media.Affected by new technologies and new development models such as big data,artificial intelligence,new media,and short video,the company’s existing business system has been severely challenged.How to seize the opportunities to meet the challenges,SG is facing a series of new choices.Therefore,through SWOT strategic analysis,the research put forward the future development positioning,development ideas and strategic choices of the SG company,as well as the guarantee conditions and countermeasures for the implementation of the strategy.This article systematically interprets the macroeconomic environment of SG company development such as economy,politics,society,technology,and industry competition,and analyzes the company’s future development conditions from the micro aspects of management,technology and talent,finance,and market.Building the core competitiveness of enterprises in the business field is the key to the future development of SG.Research analysis shows that grasping the development trend of the global advertising marketing industry,creating big data research and development and full marketing services.To this end,the SG company needs to establish an innovative thinking of platform strategy,transform the traditional marketing industry business model,activate customer demand,enhance the profitable growth space for the coordinated development of the full marketing business,build a multi-win-win digital full marketing industry ecological platform to seize the industry The commanding heights of the value chain create asset return and profit growth levels higher than the industry average.The implementation of this strategy needs to further enhance the strategic execution awareness of the company,strengthen the function of the strategic management center of the SG company headquarters,and further enhance the overall strategic management capabilities of the SG company;give full play to the capital operation platform of the state-owned listed company and dig deep into the core of the industrial chain Growth points,identify the entry point,and promote enterprises to extend to the high-value data industry chain,and then master the control of key links in the value chain,complete the industrial extension of the digital full marketing field.At the same time,according to the development strategy requirements,improve the human resources planning,job management,talent team building,incentives and constraints and other mechanisms,to provide a fundamental guarantee for the strategic development and subsequent operation of the enterprise.Focusing on strategic development goals,strengthen resource allocation and resource sharing capabilities,give full play to the advantages of the huge number of advertiser groups accumulated over the years,solve the problem of scattered advertising subsidiaries and branch companies,and improve operational efficiency.Relying on the SG big data center,build a digital strategic platform to achieve the goal of being a traditional advertising marketing planning company to the integrator of China’s digital full marketing value chain.