Research On The Development Strategy Of SXD Company Under The Background Of Digitalization

With the rapid development of digital technologies such as the Internet,big data,artificial intelligence,blockchain and metauniverse,the digital economy and society have developed with high quality.In particular,the introduction of a number of industrial digital transformation strategies represented by German industry 4.0 marks the arrival of the digital era.In recent years,China has attached great importance to the development of digital economy.Digital technology has become an effective tool to boost the rapid development of digital economy.In particular,in the process of enterprises resisting the epidemic,the application of digital technology has played a very good role in recovering the economic losses of enterprises,ensuring the resumption of work,refined inventory management,maintaining the quality of production and life,etc.SXD enterprise focuses on archives informatization related services.After nearly 20 years of development,SXD enterprise has become a leading enterprise in domestic archives informatization,assisting the government and large enterprises and institutions in digital transformation.According to the strategic management theory,this paper takes SXD enterprise as the research object.After consulting relevant literature and interviewing researchers,it makes a comprehensive analysis of the internal environment of SXD enterprise by using PEST model,five forces model,SWOT model and other analysis tools.Combined with the internal investigation and discussion results,according to the customer resources,technical advantages and brand advantages of SXD enterprise,and combined with the current national policy dividends,As well as the successful experience in serving the digital transformation of government departments,enterprises and public institutions,it has studied the problems such as unclear strategic planning under the digital background and the failure of digital technology to play a full role in the operation and management of SXD enterprises in the development process,planned and adjusted the enterprise development strategy according to the theoretical knowledge of strategic management,and pointed out the current development stage of the enterprise,As a whole,enterprises should choose so growth strategy and take single industry and multi market strategy as their development strategy.Relying on the existing main business of digitalization of archives,the company is developing towards intelligent archives software,intelligent warehouse and intelligent archives storage.The customer group is mainly based on the court system and is developing into potential market fields such as public security and real estate.It is going to dig deep into existing customers and strive for new business transactions.At the enterprise management level,focusing on the application field of Archive Informatization,actively promote the expansion market development strategy,adopt the business method of combining goal focus and characteristic advantage strategy,consolidate the main business,constantly innovate products and services,actively build an industrial ecological park with the Archive Informatization Platform as the core,and establish a smart court,smart public security,smart notarization,smart traffic police Archives information service systems in new fields such as smart government have achieved diversified development goals with archives as the core.At the level of enterprise function management,it attaches importance to digital operation management and control,brand building and customer relationship management,so as to ensure the smooth operation of the enterprise’s asset chain.At the same time,it actively plans to reserve strategic talents of digital enterprises,improves the enterprise’s scientific and technological ability,lays a solid talent foundation for the promotion of comprehensive digital enterprise strategy,and proposes to optimize the organizational structure,improve the personnel structure,strengthen capital guarantee Build corporate culture and focus on five specific safeguard measures for risk control.