Case Study On Internet Operation Mode Of Xinwang Bank

With the continuous development of the Internet and information technology,the financial industry has begun to try to combine it with information technology.Internet finance was born as a new product and has grown rapidly.In 2013,the State Council encouraged private capital to invest in financial institutions.Due to the strong support of national policies and the growing number of Internet user bases,the banking industry is facing transformation and upgrading,which has led to the creation of financial institutions initiated by private capital.Among them,Xinwang Bank was born as a pure Internet bank.As a new thing in the financial system,it has attracted much attention from the beginning.This paper uses case analysis and comparative research method,taking Xinwang Bank as the entry point,makes an in-depth study and analysis on Xinwang Bank’s Internet operation mode,finds out the problems existing in Xinwang Bank’s Internet operation mode and puts forward corresponding countermeasures and suggestions to promote the efficient development of Xinwang Bank,and at the same time gives important enlightenment to the Internet companies or private enterprises who want to enter the banking industry.First of all,this paper expounds the current situation of the development of Internet banks at home and abroad,and analyzes the driving factors and constraints of the development of Internet banks in China.In the macro environment,the four factors of policy,economy,technology,and society have promoted the development of Internet banking,while the current constraints are mainly limited Internet bank remote account opening and smart deposit products.Secondly,this paper introduces Xinwang Bank’s Internet operation mode from four angles of product strategy,channel resources,information technology and risk control,and compares and analyzes the operation mode with the traditional commercial bank from these four aspects,and finds out the advantages of Xinwang Bank’s Internet operation mode: first,rich access channels;second,low operating cost;third,relatively high data mining analysis ability;fourth,simple and convenient credit process,high credit efficiency.Thirdly,this article analyzes the horizontal comparison with Chinese listed banks and other Internet banks and the vertical comparison of Xinwang Bank from seven aspects: total size,business structure,profitability,capital indicators,liquidity,operating efficiency and asset quality.Methods to explore the operating performance of Xinwang Bank’s Internet operating model.Finally,this paper also explores the problems existing in the Internet operation mode of Xinwang Bank: first,with the continuous decrease of the network loan platform,the dividend of Xinwang Bank in the fund deposit management business of the network loan institution in the future will be reduced;second,when the network loan institution with which it cooperates has problems,it will increase the reputation risk of Xinwang Bank;third,the open cooperation mode increases the risk of information and system security;fourth,the risk control of small and micro enterprises is insufficient;and fifth,the customer service system is single.This paper puts forward corresponding suggestions for the problems found above: first,to open up the rural financial market to make up for the loss of the net loan platform fund deposit management business income;second,to strengthen the deposit management business management and reputation risk management;third,to strengthen the information and system security technology management;fourth,to improve the small and micro enterprise wind control mechanism;fifth,to establish the customer exchange platform and customer relationship management platform.