| Industrial concentration theory is a new economic theory in the western developed countries in the 20 th century.It adapts to the trend of economic complexity and systematization,so it has been widely used and rapid development.The theory of industrial concentration shows that industrial concentration is an important index to measure the industrial level.An important measure to speed up the process of industrial modernization is industrial concentration,which is also the basic condition to enhance the market competitiveness of enterprises.The rapid development and widespread popularization of the Internet and the improvement of people's living standards have directly promoted the development of the online market,which is an organic combination of the Internet and the traditional offline market.At present,China's network market is in the stage of rapid development,and the market scale continues to expand.With such rapid development,how to seize the opportunity of Anyue lemon online market will have a crucial impact on the future development of the industry.The third chapter is an overall analysis of the current situation of Anyue lemon industry development and the current situation of Anyue lemon online sales.Through data capture,the paper expounds the sales volume and price level of Anyue lemon online sales.At the same time,it finds and finds out the main problems of Anyue lemon online market sales Yes: there are many sellers,the price is low,the publicity is insufficient,and the price is low;the fourth chapter focuses on the calculation of the concentration degree of Anyue lemon online market and the analysis of its characteristics.Because it is very difficult to count all platform data,the sales data of tmall and Taobao are selected as the analysis object based on the customer's understanding of the network platform,and the calculation formula of the concentration degree is used to calculate the Anyue lemon Based on the SCP paradigm of industrial organization theory,the online market concentration of Anyue lemon is analyzed,and the development law of online market of Anyue lemon is discussed.Through the analysis,it is concluded that the sellers of Anyue lemon online market are mainly distributed in Ziyang,Sichuan,and there are scattered merchants in Guangdong,Yunnan and other regions.The fifth chapter is through the investigation and analysis of the concentration of Anyue lemon online market and the actual situation of the merchants,it is found that the factors that may affect the development of Anyue lemon online market are: among the many competing merchants,small farmers do not have the right to price;because of their limited strength,the merchants rank behind,it is difficult to get more attention.Through the study of this paper,the following conclusions are drawn: the current situation of high concentration of Anyue lemon online market is increasingly prominent,which has a very direct relationship with industrial concentration,resulting in the lack of overall industrial competitiveness.Lemon market is slightly monopolized,and the high market concentration leads to a series of impacts on the industrial development.Due to the high industrial concentration,similar products of merchants,large internal friction,high transaction cost,large loss of resource allocation,and many wasted resources,it is difficult for small merchants to find their own development path.On the basis of the research results,this paper puts forward countermeasures and suggestions to optimize the development of Anyue lemon online market.In terms of market structure,it is necessary to strengthen benign competition and deal with the relationship between diversification and specialization reasonably.At the same time,it is necessary to strengthen cooperation between small farmers and small farmers.In terms of market behavior,it is necessary to standardize price competition,encourage enterprise innovation and form an industrial ecosystem. |
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