Research On The Financial Strategy Of Meituan Network Based On Value Chain

Under the current social background,only by seeking cooperation between upstream and downstream enterprises in the value chain can the value of the enterprise be maximized.When formulating financial strategy,we should coordinate upstream and downstream enterprises,not only focus on key customers in the downstream of the enterprise,but also focus on upstream suppliers.Through improving the enterprise's internal value chain to improve the enterprise's own value,and closely linked with the upstream and downstream links of the value chain to achieve common goals.Based on the value chain,this article mainly studies the financial strategy of Meituan.com,a typical O2 O enterprise.By analyzing the financial strategy adopted by Meituan.com based on the value chain,including financing strategy,investment strategy,working capital management strategy and dividend distribution strategy,it can clearly see the implementation effect of Meituan.com's financial strategy by analyzing its profitability,solvency,operation ability and development ability in combination with financial data.The research on the closed-loop value chain formed by O2 O enterprises takes the realization of the maximum value of enterprises as the general direction and can make more efficient use of the value chain.In the specific business,explore and put forward practical measures to improve the financial strategy of enterprises,improve the business performance of enterprises,enhance the value of enterprises to ensure long-term sustainable development.