The Study On Meituan Network Financing Channels

The enterprise internal management good certainly cannot do without financing management,but the financing channel management is an important part of financial management,reduce financing costs through multi-channel financing to a certain extent,can greatly reduce the risk of enterprise finance.020 business model is a new model that is born with the development of e-commerce.020 enterprises as people favored the new business model,the largest and most significant feature mainly lies in the early burn and rapid development,but has great volatility,not from the market economy environment.Therefore,to burn a lot of money to invest in need of such enterprises in the development of the junior high school stage,but this kind of financing due to the company’s strength than large companies,especially weak strength,financing such as Mount Taishan,particularly difficult,the final result is the enterprise financing channel is narrow,the larger risk financing cost is larger,after the company is not stable financing.Based on the above understanding,this article from the theory,the U.S.mission network as an example,analysis of the financing process of the U.S.mission network from its inception,so that the U.S.group net financing channel is single,and the U.S.group net financing channels with the same type of enterprise Alibaba,dianping.com,hungry network are compared.By comparison,the financing channel of meituan financing channels with the same industry is similar,but it does represent a reasonable amount of financing channels.In this paper,combined with modern new financing methods such as to raise the public to discuss whether meituan should consider new financing channels,from the height of the new net financing channels,so as to give some reference to the U.S.mission network 020 and broaden the financing channels for enterprises.This paper consists of five parts.The first part mainly writes the research background and research significance,the literature research results of domestic and foreign scholars in the small and medium-sized enterprises,020 enterprises on the financing channels were analyzed and summarized,at the same time,it further wrote meituan financing channels this thesis research the content,the purpose of this study,research ideas and innovations of this article;The second part is to simply write some financing related theory,mainly in some concepts and theories of enterprise financing,financing channels and 020 enterprise;the third part is the analysis of present situation of the financing of the U.S.mission network and the existing problems,and the U.S.group net financing channels and Alibaba,hungry,mass comment the financing channels are analyzed,and find out the shortcomings of the U.S.group net financing channels;The fourth part is the inadequacies of the combination of the third part of the U.S.group net financing channels,and puts forward some suggestions to improve the station of the U.S.in the perspective of the theory of financing channels,the U.S.mission network aims to broaden the financing channels,reduce financing cost and risk,promote meituan financing management more perfect;the fifth part of the article to summarize,points out the inadequacies of this article,put forward the next research prospect.The innovation of this paper is the node type of contract.enterprise financing channels,the rationality of comparative analysis of the U.S.group net financing channels,and combined with the current financial market environment,preferential lending policies of new financing and government bank,financing process of the U.S.group net size of the company,has been analyzed in depth,but the financing process of meituan are analyzed,with a relatively comprehensive,the study has a strong persuasive and practical significance.I hope this paper can be a guide to the expansion of financing channels of other 020 companies in China.