Research On Working Capital Management Of G Company Based On Channel Management

Economic globalization has brought many challenges while promoting the development of Chinese enterprises.To cope with these challenges,enterprises must adjust their management strategies in a timely manner according to changes in the economic situation and inject vitality into their long-term development.In the operation and management of an enterprise,working capital is the most liquid part,and its management has attracted the attention of managers.The allocation level of working capital can directly affect the value,sustainable development capability,and profitability of the enterprise.Combining the management of working capital with the management of channels to make up for the shortcomings of traditional single-factor working capital management,the working capital is scientifically classified according to channels,and a more comprehensive and detailed analysis of the company’s working capital management status,To help enterprises identify problems in working capital management in a timely manner,enhance the timeliness and pertinence of enterprises to solve problems,and help enterprises improve their ability to manage working capital.As people’s incomes increase,their consumption structure continues to upgrade,and their needs become more diversified,the competition in the dairy market is becoming increasingly severe.In addition to paying attention to products,dairy companies must strengthen working capital management and improve working capital utilization before they can occupy industry competition.Advantage.Therefore,it is of great significance to introduce working capital management of channel management to case companies.This study first elaborated the current background of the development of the dairy industry,combed the research results of scholars at home and abroad,adopted literature analysis,case studies and comparative analysis research methods,selected G company as the case company,combined with channel management Working capital management performance evaluation indicators,to analyze the current status of G company’s working capital management,and to make a comparative analysis with the working capital management of the domestic dairy industry leader Yili Co.,Ltd.,and analyze the problems existing in each channel of G company’s business activities,such as the procurement channel Raw materials occupy a lot of funds,and the payable accounts have a long turnover period;other accounts payable account for a high proportion in the production channel,and the fund management lacks standardization;the turnover efficiency of the finished products in the marketing channel is low,and the receivables have a long turnover period.Finally,it puts forward suggestions for improvement of G company’s working capital management,pays attention to the construction and management of free ranches in the procurement channel,strengthens cooperation with suppliers,etc.;arranges advertising expenditures reasonably in the production channel;and strengthens customer relationship management in the marketing channel 3.Create an account receivable management mechanism.In order to promote the improvement of G company’s working capital management level,and hope to provide reference for enterprises in the same industry.